Not Their First Rodeo: Women Buck Tradition, Riding Bulls and Broncs
Remember when women were the rodeo queens, watching from the sidelines as men rode and roped? Those stereotypes are riding off into the sunset as the ...
Articles
Following Health Incidents, Cold Plunges Could be in Hot Water
Are cold plunges in hot water? Maybe. In Illinois, a bill is closer to becoming law; if passed, fitness facilities and other places that offer cold pl...
New Survey Data Illustrates Budgeting Challenges Faced by Event Owners
Recently, potential runners at the Lululemon SeaWheeze Half Marathon gaped in open-mouthed shock at the registration price of $320 Canadian (about $23...
The Impact of In-Game Video Replay on Youth Football
Spectators will see a youth football night game and focus on the action, the big plays, the touchdowns, the rivalries. What they often don’t realize i...
New Treadmill Event Aimed at Boosting Engagement in Indoor Running
Cue the Facebook Reels and TikTok challenges. There’s a new sports event in town and everyone is invited to join in. Run X, the indoor World Treadmill...
Private Golf Clubs an Essential Economic Driver for Communities
While much attention is given to municipal and public golf courses, private courses are also bringing in economic impact. In fact, according to one so...
Strategies to Keep Flight Cancellations from Causing Turbulence in Sports Travel
There’s never (ever) a good time for widespread flight cancellations but on the height of the fall tournament season, and on the eve of holiday travel...
Turkey Trot Training Programs Stuffing the Coffers of 5K Event Owners
Halloween is behind us and Thanksgiving looms ahead. With it come the Turkey Trots, the most popular 5K fun run in America, traditionally taking place...
Adult Leagues Continue to Gain Recognition, Including Among Scientists
The American College of Sports Medicine (ACSM)’s top 10 list of fitness trends for 2026 is here, with an entry leaping in that seemed to surprise ever...
The Flap Over Guardian Caps in Youth Football Hasn’t Tapped Out Yet
Even as Friday night lights continue to illuminate the skies in communities large and small nationwide, polarizing discussions surrounding the use of ...