By the Numbers: Super Bowl LX
The Super Bowl is measured by the public in yardage and points. But in the sports business world, an entirely different numerical system is in play, s...
Articles
Five Youth Sports Questions to Consider as 2026 Gets Underway
This is going to be a big year for sports, from the Winter Olympics next month in Italy to the FIFA World Cup throughout North America this summer. Bu...
Accessible Travel Sports are Growing but are Hotels Keeping Pace?
ADA is celebrating its 36th anniversary and it’s time for a reckoning: How far has the USA come, really, in accommodating individuals with disabilitie...
Sustainable Swag: Wooden Medals and Plaques Herald a Rising Trend
Wooden medals. Sounds odd, right? But with the increasing number of awards given to athletes every year, a lot of hardware is being manufactured, and ...
Microsoft Excel World Championships
Spreadsheet superheroes (you know, those people everyone in the office turns to when they’re confounded by Excel) have come into their own. Excel Espo...
Music Licensing Taking Center Stage Among Event Owners’ Concerns
Recently, Running USA noted it had integrated AllTrack music licensing into its suite of offerings for event producers. But music licensing is essenti...
Women’s Sports Make Biggest Headlines at NCAA Convention
National Girls and Women in Sports Day is in February but NCAA is ahead of the game. Two women’s sports, STUNT and Acrobatics & Tumbling have become f...
Surging Flu Variant Cases in Children Could Threaten Tournament Season
Flu cases are up this year, driven by a virus variant that has a sneaky way of getting around the body’s immune system. The current flu vaccine can re...
Utah 2034 Leaders: Olympics Won’t be ‘Cut and Paste’ from 2002
With mere days remaining in the countdown to the 2026 Winter Olympics in Milan and Cortina d’Ampezzo, Italy, it’s worth taking a quick look ahead to w...
The Happy Ending for Apparel from a Losing Super Bowl Team
Flip over to QVC or visit Amazon within seconds of the last play of the Super Bowl and you’ll see merchandise for the winning team advertised there an...