SDM Contributor

Ashley Whittaker

Ashley Whittaker

Ashley Whittaker is the director of marketing for the Sports Facilities Advisory and the Sports Facilities Management. The Clearwater, Florida-based sister-companies plan, fund, develop and manage sports facilities across the USA and internationally. With nine years of experience in the sports industry, Ashley has a unique background in product design and marketing including a patented track and field safety device, technical equipment support for large sporting events, brand development, trade show coordination and multi-media marketing and marketing strategy.

Article | September 4, 2021
When Failing to Plan is Planning to Fail   

By: Ashley Whittaker

The goal of a contingency plan is to help your business get back to normal after an unexpected event. Being well-prepared means your business will be...more >>

Article | May 12, 2021
5 Keys to Securing Sponsorships   

By: Ashley Whittaker

In the world of youth and amateur sports, opportunities in sponsorships and partnerships extend beyond a local sponsor logo on a jersey into the...more >>

Case study | March 31, 2021
Giant Bats & Solar Panels: Big Vision Drives Innovation at Ballparks of America   

By: Ashley Whittaker

The iconic red roofs of the Ballparks of America complex in Branson, Missouri aren’t just for show; they provide the setting for a massive solar...more >>

Article | July 1, 2020
Building a Small Business Marketing Plan   

By: Ashley Whittaker

Marketing. Most small business leaders, such as event owners, are a “one-man-band” or are working with a small multi-disciplinary team and...more >>

Article | August 27, 2019
Inked: A Proven Approach to Event Booking   

By: Ashley Whittaker,J.D. Wood

Event booking is a key element – no, the key element in sports tourism. The relationship between host venue and event owner is critical to creating...more >>

Article | June 26, 2019
Six Keys to Increasing Your Digital Influence with Crave-Worthy Content   

By: Ashley Whittaker

It’s easy to think that organic social media is the silver bullet to promoting your business, but what many have learned is this: it’s not that...more >>

Article | September 12, 2018
Events Rights Holders: Navigating the Destination Dating Game   

By: Ashley Whittaker,Marcus Murrell

Sports tourism is a booming industry projected to grow from $15.8 billion in 2008 to $30 billion in the next several years. Never before have there...more >>

Article | September 25, 2017
Booking Tips For Events Rights Holders   

By: Ashley Whittaker,Jessica Vanco

Negotiating is a game of give-and-take, of discussion and compromise. This is always the case for negotiations between events rights holders and...more >>


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