Sports & Fitness Industry Association
The Sports & Fitness Industry Association (SFIA) is the trade association for sporting goods and fit...
Bonnie McLaughlin has served as the Sports & Fitness Industry Association’s Vice President, External Affairs & Industry Relations since March of 2025. She previously spent more than two decades working in strategic communications, partnerships, sponsorship, marketing, policy and advocacy in roles including Vice President, Public Sector & Public Affairs at RH Strategic Communications; Executive Director, Global Partnerships & Marketing at the U.S Chamber of Commerce; Senior Director of the Drink Up Campaign at Partnership for a Healthier America and Director of Sponsorship Account Management for the Tribeca Film Festival.
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