Perspective

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What Will Employers Be Looking for in the Next Generation of Leaders?

A robust talent pool will be needed to steer the sports and events industry into the future. Five over-arching competencies will be integral for the n...

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Case Study: How One City Makes Each Event Unique

Each year, thousands of athletes nationwide pack up their bags and head out to various destinations for sporting competitions, all in pursuit of excel...

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Getting to Win-Win

The term “win-win,” while cliché, is certainly rooted in truth. In any negotiation scenario from business acquisitions to getting your child to brush ...

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How to Add a New Generation to the Industry? Start with Good Intern Programs

Internship programs can offer great opportunities for college students, and even high school students, to learn job positions within the sports touris...

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Leveraging the Economic Impact of Sports Tourism

The economic impact of sports tourism is on the rise but what are some strategies organizations and cities can use to increase the amount coming in fr...

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Proposals: What Event Owners Want and What Potential Hosts Should Provide

One of the most important business-building tools for any event owner is the Request for Proposal or RFP. After all, it’s how you tell people you are ...

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Rebranding: A Case Study in Abilene, Texas

The year was just drawing to a close when Abilene, Texas announced its strategic rebrand. The area’s old logo, featuring a shooting star and the words...

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Value Added Options that Engage Audiences and Athletes at Recurring Events

Whether responsible for planning and executing an annual community 5K race, charity golf outing or a professional league championship like the MLB Wor...

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Winning Strategies for Negotiating with Facility Vendors

As America faces off with inflationary prices and supply chain issues coupled with an increasing consumer appetite for live in-person events, event ow...

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Creating Internships with Value

Organizations and properties are grappling with finding innovative ways to attract talent to fill positions that don’t require an abundance of technic...