Perspective

Round Rock, Texas | Photos courtesy of Round Rock Convention and Visitors Bureau

Scoring Big with Sports Tourism

Sports tourism has been on an accelerated boom over the past ten years, with large indoor and outdoor youth sports complexes driving much of the growt...

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It Takes a Village: Community Buy-In for Successful and Sustainable Events

Bringing a new event to a destination goes a lot better when you have the backing of your community. When done correctly, with the right preparation, ...

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What Will Employers Be Looking for in the Next Generation of Leaders?

A robust talent pool will be needed to steer the sports and events industry into the future. Five over-arching competencies will be integral for the n...

Photo courtesy of VISIT Milwaukee

Case Study: How One City Makes Each Event Unique

Each year, thousands of athletes nationwide pack up their bags and head out to various destinations for sporting competitions, all in pursuit of excel...

Photo courtesy of Sports Facilities Companies

Getting to Win-Win

The term “win-win,” while cliché, is certainly rooted in truth. In any negotiation scenario from business acquisitions to getting your child to brush ...

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How to Add a New Generation to the Industry? Start with Good Intern Programs

Internship programs can offer great opportunities for college students, and even high school students, to learn job positions within the sports touris...

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Leveraging the Economic Impact of Sports Tourism

The economic impact of sports tourism is on the rise but what are some strategies organizations and cities can use to increase the amount coming in fr...

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Proposals: What Event Owners Want and What Potential Hosts Should Provide

One of the most important business-building tools for any event owner is the Request for Proposal or RFP. After all, it’s how you tell people you are ...

Photo © Steve Butman Photography

Rebranding: A Case Study in Abilene, Texas

The year was just drawing to a close when Abilene, Texas announced its strategic rebrand. The area’s old logo, featuring a shooting star and the words...

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Value Added Options that Engage Audiences and Athletes at Recurring Events

Whether responsible for planning and executing an annual community 5K race, charity golf outing or a professional league championship like the MLB Wor...