Perspective

Event Retention: Four Ways to Create a Long-term Relationship

Event Retention: Four Ways to Create a Long-term Relationship

It can take months, and often years, for destinations to secure a new sporting event. It can take events just as long to find a place they feel comfor...

Keeping Volunteers Engaged

Keeping Volunteers Engaged

All sports events, no matter how big or small, have one important component in common - they need volunteers. It is often said that volunteers are the...

Pulling Together All the Pieces for Maximum Economic Impact

Pulling Together All the Pieces for Maximum Economic Impact

The bottom line – or bottom dollar – can elevate or deflate a sporting event’s success. Sports event planners are pulled in a million directions for e...

The Secret to Success of an Off-Season or Weekday Event

The Secret to Success of an Off-Season or Weekday Event

With 52 weekends in a year and only 15 of those weekends falling between Memorial Day and Labor Day, the reality is that all the annual sporting event...

Request for Proposals: Now a Major Motion Picture

Request for Proposals: Now a Major Motion Picture

When RFP information is rich with details, the ability to plan, produce and present an award-worthy sporting event is improved for cast and crew.

Recurring Events: Continuing the Discussion

Recurring Events: Continuing the Discussion

Last year, we discussed the benefits of recurring events, and some best practices for crafting events that would return to a destination on a regular ...

Be Our Guest (Again)

Be Our Guest (Again)

We’ve all had guests visit our home who were easy to host and pleasant to serve – we’ve also had guests where we couldn’t wait for them to leave. It’s...

Engaging Volunteers: Lessons from Real Life

Engaging Volunteers: Lessons from Real Life

No matter whether they’re presented in a major stadium or in a school gymnasium, sports are engaging and fun. They get crowds excited, build pride and...

The Far-Reaching Positive Economic Impact of Sports Events

The Far-Reaching Positive Economic Impact of Sports Events

These scenes play out across our country everyday as athletes of all ages and skill sets compete in the sports they love: The bleachers in a high scho...

Stay-to-Play: A Virtual Roundtable

Stay-to-Play: A Virtual Roundtable

The often divisive topic of stay-to-play has had coverage from multiple angles, including that of event owners, academics, housing bureaus, destinatio...