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Mike Guswiler

West Michigan Sports Commission


Mike Guswiler

Mike Guswiler is president of the West Michigan Sports Commission, overseeing commission operations, the Meijer State Games of Michigan and the new Art Van Sports Complex that opened in 2014. Mike has led the WMSC since its inception in 2007. The commission has booked 383 sporting events and tournaments with 550,000 athletes and visitors, generating almost $150 million in direct visitor spending. He was recently named a 2014 Newsmaker of the Year by the Grand Rapids Business Journal


Article | March 23, 2018
The Secret to Success of an Off-Season or Weekday Event   

By: Mike Guswiler

With 52 weekends in a year and only 15 of those weekends falling between Memorial Day and Labor Day, the reality is that all the annual sporting...more >>


Article | July 21, 2016
Stay-to-Play: How to Make it a Winning Model for All   

By: Mike Guswiler

Stay-to-play. These three words conjure up strong feelings on either side of the debate about whether this policy is a help or hindrance. But whether...more >>


Article | April 28, 2015
The Secret to Economic Success? Be a Great Partner   

By: Mike Guswiler

Everyone knows sports are big business, but do you know how to parlay your event into an even more dynamic partner in any setting? It starts in the...more >>


Article | June 30, 2014
Maximizing Media Relations Through Your Local CVB   

By: Mike Guswiler

Ensure marketing success, even with sports events held outside your home turf, by harnessing the power of the local CVB or sports commission.


Article | June 25, 2013
Engaging Community Volunteers – The Secret to a Successful Sporting Event   

By: Mike Guswiler

When it comes to running a successful sporting event, one planning element cannot be overlooked, no matter the sport – volunteer recruitment. In...more >>


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