SDM Contributor

Print
Mike Guswiler

West Michigan Sports Commission


Mike Guswiler

Mike Guswiler is president of the West Michigan Sports Commission, where he oversees commission operations, the Meijer State Games of Michigan and the championship-caliber Art Van Sports Complex. Under his leadership, the commission has booked 833 sporting events and tournaments that attracted more than 1.4 million athletes and visitors, generating almost $400 million in direct visitor spending over its 12-year history. Mike was named the “Newsmaker of the Year” in Sports by the Grand Rapids Business Journal in 2017 and 2014, and he was a finalist in 2018. 


Article | May 21, 2020
Catering to Senior Athletes   

By: Mike Guswiler

As destinations attract sports tournaments to their cities and regions, it’s a natural inclination to pursue the prestigious, high-profile events....more >>


Article | September 2, 2019
Making a Plan B: The Importance of Contingency Planning   

By: Mike Guswiler

We have all been there. A thunderstorm delays an outdoor event. A power outage sends people scrambling. Volunteers don’t show up. Equipment gets...more >>


Article | March 23, 2018
The Secret to Success of an Off-Season or Weekday Event   

By: Mike Guswiler

With 52 weekends in a year and only 15 of those weekends falling between Memorial Day and Labor Day, the reality is that all the annual sporting...more >>


Article | July 21, 2016
Stay-to-Play: How to Make it a Winning Model for All   

By: Mike Guswiler

Stay-to-play. These three words conjure up strong feelings on either side of the debate about whether this policy is a help or hindrance. But whether...more >>


Article | April 28, 2015
The Secret to Economic Success? Be a Great Partner   

By: Mike Guswiler

Everyone knows sports are big business, but do you know how to parlay your event into an even more dynamic partner in any setting? It starts in the...more >>


Article | June 30, 2014
Maximizing Media Relations Through Your Local CVB   

By: Mike Guswiler

Ensure marketing success, even with sports events held outside your home turf, by harnessing the power of the local CVB or sports commission.


Article | June 25, 2013
Engaging Community Volunteers – The Secret to a Successful Sporting Event   

By: Mike Guswiler

When it comes to running a successful sporting event, one planning element cannot be overlooked, no matter the sport – volunteer recruitment. In...more >>


Print

Subscribe to SDM