Want to Win Business? Set Aside Competition
In the world of sports, competition is expected. It’s the same in the business of sports tourism. De...
Mike Guswiler is president of the West Michigan Sports Commission, where he oversees commission operations, the Meijer State Games of Michigan and the championship-caliber Meijer Sports Complex. Under his leadership, the commission has booked 1,095 sporting events and tournaments attracting more than 1.9 million athletes and visitors, generating more than $557 million in direct visitor spending over its 15-year history. Mike was named “Newsmaker of the Year” in Sports by the Grand Rapids Business Journal in 2017 and 2014, and he was a finalist in 2022, 2021, 2020 and 2018.
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