Perspective

With sports tourism a renowned catalyst for the economic growth of cities, savvy destinations and events are working together to create offerings that...

Trying to figure out what to put into your proposal? We have all been there in our careers. There is the inevitable discussion about what to include o...

Rebranding can be daunting but ultimately rewarding if the time and the process are right. In Gulf Shores and Orange Beach, the sports commission rece...

For event owners, “WOW” moments are key to ensuring that their events reach “must-attend” status for teams, athletes, and fans. Creating that “WOW” mo...

The goal of a contingency plan is to help your business get back to normal after an unexpected event. Being well-prepared means your business will be ...

Regardless of the sport, there is one common denominator in every event – volunteers. How and where you recruit, match skills, incentivize and communi...

The economic impact from sports (something so modest as a few cents on a dollar) can be reinvested by communities for exponential growth.

Over the last year, many destinations and event rights holders may have been establishing new strategies for staying relevant and new ways to host spo...

Back in the fall, MyrtleBeachGolfTrips.com launched its newly designed, content-focused website. The new site, which aligns with the destination’s “p...

Sometimes, keeping a longtime favorite event appealing means reimagining and repositioning it. That is what USA Triathlon did with its “The Power With...