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Jacqueline McCook

USA Triathlon Board of Directors


Jacqueline McCook

In June of 2019, Jacqueline McCook of Bend, Oregon, was named President of the USA Triathlon Board of Directors, becoming the first woman in the organization’s history to hold the role. McCook joined that Board as an Independent Director in 2013. She has served on the World Triathlon Rebranding working group for the last year, culminating in the launch of a new brand image on October 1, 2020. She also serves on the US Olympic & Paralympic National Governing Body Council, as well as its International Relations Task Force and Commercial & Revenue Working Group.

www.teamusa.org/usa-triathlon


Article | November 2, 2020
Reimagining Triathlon: A Campaign to Reposition a Brand   

By: Jacqueline McCook

Sometimes, keeping a longtime favorite event appealing means reimagining and repositioning it. That is what USA Triathlon did with its “The Power...more >>


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