Working with the Media
Anyone who is any good at media relations had to start somewhere. No one starts off making the perfect pitch or doing the perfect interview. U.S. Yout...
Perspective
The Benefits of Long-Term Contracts
Frequent flyer miles. Coupons sent to valued customers. Advance tickets being available only to last year's season ticket-holders. Lasting relationsh...
Make Me Look Good: What Sports Events Can Mean to a Community
There’s nothing that gladdens our hearts like being told an event won’t succeed — only to be able to prove that person wrong. It was the situation ...
Engaging the Community through Sports
Sport has always been able to bring us together. It crosses language, cultural and geographical boundaries by bringing the world together, if only for...
Evaluating Economic Impact
Economic growth, increased revenue, a heightened profile in the tourism industry -- there's absolutely no doubt that these are the goals of any area s...
What to Expect When Working with CVBs (& Sports Commissions)
We depend on doctors to keep us healthy. We depend on dentists to keep our smile looking nice. But who do event organizers and associations turn to wh...
The Big Game in Greensboro: The 2011 NASC Sports Event Symposium
This April, the National Association of Sports Commissions (NASC) will convene its 19th Sports Event Symposium, which kicks off in Greensboro on April...
Bringing in the People: A Go-To Guide for Generating Community Enthusiasm
It was once said that "if you build it, they will come." That saying is not always true when it comes to sports planning, but by capturing the enthusi...
Evaluating Economic Impact
As the American economy recovers from one of the worst crises of the past 50 years, the economic value of sports events is becoming a focus for many c...
What Facilities Really Want from an Event
Venues have the opportunity to book events from a variety of markets these days: Trade, Commercial, Business, Religious, Fraternal, Consumer shows, To...