Economic Impact: Building Your Numbers from the Ground Up
Been there. Done that. You know, that point in your sports tourism career when you found yourself defining and justifying economic impact. Yes, you ...
Perspective
Optimizing the Sports Commission/CVB Relationship
“Communication is the problem to the answer...” Ever have a song stuck in your head? I keep hearing lyrics from a hit song in the ’70’s and as I conte...
Working with the Media
Anyone who is any good at media relations had to start somewhere. No one starts off making the perfect pitch or doing the perfect interview. U.S. Yout...
The Benefits of Long-Term Contracts
Frequent flyer miles. Coupons sent to valued customers. Advance tickets being available only to last year's season ticket-holders. Lasting relationsh...
Make Me Look Good: What Sports Events Can Mean to a Community
There’s nothing that gladdens our hearts like being told an event won’t succeed — only to be able to prove that person wrong. It was the situation ...
Engaging the Community through Sports
Sport has always been able to bring us together. It crosses language, cultural and geographical boundaries by bringing the world together, if only for...
Evaluating Economic Impact
Economic growth, increased revenue, a heightened profile in the tourism industry -- there's absolutely no doubt that these are the goals of any area s...
What to Expect When Working with CVBs (& Sports Commissions)
We depend on doctors to keep us healthy. We depend on dentists to keep our smile looking nice. But who do event organizers and associations turn to wh...
The Big Game in Greensboro: The 2011 NASC Sports Event Symposium
This April, the National Association of Sports Commissions (NASC) will convene its 19th Sports Event Symposium, which kicks off in Greensboro on April...
Bringing in the People: A Go-To Guide for Generating Community Enthusiasm
It was once said that "if you build it, they will come." That saying is not always true when it comes to sports planning, but by capturing the enthusi...