Perspective

Evaluating Economic Impact

Evaluating Economic Impact

As the American economy recovers from one of the worst crises of the past 50 years, the economic value of sports events is becoming a focus for many c...

What Facilities Really Want from an Event

What Facilities Really Want from an Event

Venues have the opportunity to book events from a variety of markets these days: Trade, Commercial, Business, Religious, Fraternal, Consumer shows, To...

Maximizing Event Promotion Through Traditional Media and Social Networking Outlets

Maximizing Event Promotion Through Traditional Media and Social Networking Outlets

Media coverage is one of the easiest ways to boost event attendance, create awareness and acknowledge the impact a sports event has on local communiti...

Smaller Market, Bigger Player

Smaller Market, Bigger Player

Do all sports event planners and participants feel the draw of a big city? In some cases the answer to that would be "Yes." International events like ...

Benefits of Long-Term and Multi-Year Contracts

Benefits of Long-Term and Multi-Year Contracts

Location, check. Facility, secured. Hotels, locked down. Attractions, discounted. Event successfully completed. Time for a break? Nope, time to start ...

Community Enthusiasm: The Roar of the Crowd

Community Enthusiasm: The Roar of the Crowd

The power of the crowd is amazing. Imagine you are an athlete on the field ready to go up to bat, dribble a basketball to the net or run for a touchdo...

Evaluating Economic Impact

Evaluating Economic Impact

As an event planner you are always looking to get the most benefits for your athletes, spectators and organization. This includes receiving subsidies ...

What Facilities Really Want from an Event

What Facilities Really Want from an Event

For anyone struggling to put a large event together, it's easy to get tunnel vision and think of the event only from an event planner's perspective. Y...

More than Just Fun and Games: Sports Mean Big Business

What Sports Events Mean to a Community

Sports events are a positive, rewarding way to generate local business, stimulate tax coffers, and shine a regional or national spotlight on a host de...

Community Volunteers: Saving You Time and Money; How a Destination's Greatest Asset Resides in its People

Community Volunteers: Saving You Time and Money

The sites for your next event are narrowed down, all of which have great facilities, ample hotel and dining options, convenient locations, and resourc...