Perspective

The Secret to Economic Success? Be a Great Partner

The Secret to Economic Success? Be a Great Partner

Everyone knows sports are big business, but do you know how to parlay your event into an even more dynamic partner in any setting? It starts in the pl...

Stay-to-Play: Point/Counterpoint

Stay-to-Play: Point/Counterpoint

Stay-to-Play is a great policy, but putting it in place for the first time might bring up a few objections from participants, parents and others. Meet...

Making the Most of the Bid Process: What Does It Take to Get a Destination to Take a...

Making the Most of the Bid Process: What Does It Take to Get a Destination to Take a Chance on Your Event?

Want a new destination to host your event? It all starts with the bid package. Event owners and rights holders can learn how to craft a proposal that ...

Communicating in a Crisis: Predict, Prepare and Protect

Communicating in a Crisis: Predict, Prepare and Protect

If unexpected tragedy or crisis strikes you event, how will you react? Learn how to plan, how to react and how to regroup.

Making the Commitment: Leverage Your Partnerships with Sports Commissions and CVBs for...

Making the Commitment: Leverage Your Partnerships with Sports Commissions and CVBs for Better Long-Term Contracts

Dependability, familiarity and no surprises; no wonder people love long-term contracts with destinations. Learn ways to secure one.

Rules of Engagement: How to Get the Most from Volunteers

Rules of Engagement: How to Get the Most from Volunteers

Below the roar of enthusiastically cheering fans and air horn-blowing family members, the voice of event volunteers remains steady and true.

Enhancing the Economic Power of Sports Tourism

Enhancing the Economic Power of Sports Tourism

Leave a good impression on your host city by helping boost its bottom line when your sports event comes to town. It'll lead to many happy returns.

Using the Right Process to Attract the Right Events

Using the Right Process to Attract the Right Events

If you have spent spent an entire career in the field of sports, it’s likely that you will have been on all sides of the sporting event business.

Stay-To-Play: A Roundtable Discussion

Stay-To-Play: A Roundtable Discussion

Stay-to-play. Some love it, some hate it and some view it with what can only be described as a love-hate relationship.

Last-Minute Adversity: Thinking on Your Feet

Last-Minute Adversity: Thinking on Your Feet

If you work in sports, particularly outdoor sports, you’ve probably dealt with the kind of last-minute crisis that threatens to derail all your plans ...