Perspective

Back in the fall, MyrtleBeachGolfTrips.com launched its newly designed, content-focused website. The new site, which aligns with the destination’s “p...

Sometimes, keeping a longtime favorite event appealing means reimagining and repositioning it. That is what USA Triathlon did with its “The Power With...

With COVID-19, we will see youth sports tourism rebound before we see a rebound in corporate travel. That’s because youth sports tourism is driven at ...

Look around you. Participation in sports continues to decline in the United States. Will soccer plexes and sports fields stand empty and look like rel...

Sports tourism has facilitated rebranding of communities nationwide. Some areas have used sports as a way to overcome economic distress while others w...

When planning and executing a sports tournament or event, you want to give the players, staff and spectators the best experience possible in order to ...

We have all been there. A thunderstorm delays an outdoor event. A power outage sends people scrambling. Volunteers don’t show up. Equipment gets stopp...

While athletes provide the on-field action and spectators provide the cheers, it’s the volunteers who can provide the behind-the-scenes power to make ...

Increasing economic impact isn’t always about getting more athlete registrants. Sometimes, it’s dependent upon the steps the event owner can take in c...

What do you stand to gain from hosting events at unexpected times? A lot. From gaining more attention on the crowded sports calendar to making a reput...