Perspective

Impact to Innovate: Leverage Your Economic Impact for New Initiatives

Impact to Innovate: Leverage Your Economic Impact for New Initiatives

With COVID-19, we will see youth sports tourism rebound before we see a rebound in corporate travel. That’s because youth sports tourism is driven at ...

A Game Plan and a Call to Action

A Game Plan and a Call to Action

Look around you. Participation in sports continues to decline in the United States. Will soccer plexes and sports fields stand empty and look like rel...

Rebranding: A Case Study

Rebranding: A Case Study

Sports tourism has facilitated rebranding of communities nationwide. Some areas have used sports as a way to overcome economic distress while others w...

Best Practices for Recurring Events and Sustainable Relationships

Best Practices for Recurring Events and Sustainable Relationships

When planning and executing a sports tournament or event, you want to give the players, staff and spectators the best experience possible in order to ...

Making a Plan B: The Importance of Contingency Planning

Making a Plan B: The Importance of Contingency Planning

We have all been there. A thunderstorm delays an outdoor event. A power outage sends people scrambling. Volunteers don’t show up. Equipment gets stopp...

Engaging Volunteers: A Case Study from Gulf Shores & Orange Beach Sports Commission

Engaging Volunteers: A Case Study from Gulf Shores & Orange Beach Sports Commission

While athletes provide the on-field action and spectators provide the cheers, it’s the volunteers who can provide the behind-the-scenes power to make ...

Partnerships are Key to Leveraging Economic Impact

Partnerships are Key to Leveraging Economic Impact

Increasing economic impact isn’t always about getting more athlete registrants. Sometimes, it’s dependent upon the steps the event owner can take in c...

Expect the Unexpected

Expect the Unexpected

What do you stand to gain from hosting events at unexpected times? A lot. From gaining more attention on the crowded sports calendar to making a reput...

Navigating the RFP Process

Navigating the RFP Process

No matter what sport you’re talking about, no matter what size the event is and no matter where it takes place, every event starts as a request for pr...

Best Practices for Recurring Events: Working Together for the Win

Best Practices for Recurring Events: Working Together for the Win

Who doesn’t love a sure thing? Especially in our industry, the idea of an event with guaranteed ROI is always appealing! That’s why so many sports com...