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ARTICLE Aug 06, 2026
County Fairs Round Up Economic Impact and Serve as Gateway to Rodeo
It’s county fair season, meaning corn dogs, rides — and a whole lot of economic impact. The exact amount varies but in one area, the impact was more than $300 million. Additionally, fairs generate ren...

ARTICLE Aug 06, 2026
An Odyssey-Themed Run? Exploring Sports Tourism and Film Tie-Ins
The movie, “The Odyssey,” has covered entertainment news as though Cerberus (Google it) were guarding the headlines. So it shouldn’t be surprising that a new event, the Greek Odyssey Running Festival,...

ARTICLE Jul 23, 2026
Developers Eye Closed Colleges as Potential Sports Tourism Destinations
As the sports tournament industry grows, so does the need for places to host those tournaments. And in landlocked areas, developers have found a go-to target: Small colleges that have thrown in the to...

ARTICLE Jul 23, 2026
Challenge: Sustaining World Cup-Driven Growth of Youth Soccer
No surprise here: Youth soccer programs across the U.S. are reporting a clear bump in interest, registrations and visibility. Of course, the next question will be whether that boom is sustainable now ...

ARTICLE Jul 11, 2026
Event Owners Stand to Gain as IOC Adds New Sports to Winter Games
While everyone was busy watching the FIFA World Cup, the IOC quietly added two disciplines to the Olympic program, and both stand to benefit event owners. Synchronized skating and freeriding (in both ...

ARTICLE Jul 09, 2026
The New Trend: Running Events Marketing Other Running Events
A hyper-local race trend involving running events spinning off other running events or programs is picking up pace and creating new and exciting events with a built-in brand while also increasing regi...

ARTICLE Jul 09, 2026
As Another Pro Cycling Event Falls, USA’s Road Ahead Looks Empty
When the cancellation of the 2026 Maryland Cycling Classic was announced recently, it seemed to hit particularly hard. After all, enthusiasts pointed out, this was one of the last remaining pro cyclin...

ARTICLE Jul 01, 2026
Factors to Consider When Selecting a Host City
The selection of a host city requires the alignment of a number of forces with the priorities of the rights holder; these forces include infrastructure, financial capacity and political support. This ...

ARTICLE Jul 01, 2026
A Case for Internships, from the Intern’s Perspective
In addition to sharing industry knowledge and contributing to education, internship programs can help build a staff, provided they are set up well. This article contains an inside view from both an in...

ARTICLE Jul 01, 2026
Playing Outside the Lines
Baseball, softball, basketball, lacrosse — they’re all great. But many destinations have been rolling out the welcome mat for other sports. Some of these you’ll have heard of (like Strongman and dock ...
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