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ARTICLE Jul 11, 2026
Event Owners Stand to Gain as IOC Adds New Sports to Winter Games
While everyone was busy watching the FIFA World Cup, the IOC quietly added two disciplines to the Olympic program, and both stand to benefit event owners. Synchronized skating and freeriding (in both ...

ARTICLE Jul 09, 2026
The New Trend: Running Events Marketing Other Running Events
A hyper-local race trend involving running events spinning off other running events or programs is picking up pace and creating new and exciting events with a built-in brand while also increasing regi...

ARTICLE Jul 09, 2026
As Another Pro Cycling Event Falls, USA’s Road Ahead Looks Empty
When the cancellation of the 2026 Maryland Cycling Classic was announced recently, it seemed to hit particularly hard. After all, enthusiasts pointed out, this was one of the last remaining pro cyclin...

ARTICLE Jul 01, 2026
A Case for Internships, from the Intern’s Perspective
In addition to sharing industry knowledge and contributing to education, internship programs can help build a staff, provided they are set up well. This article contains an inside view from both an in...

ARTICLE Jul 01, 2026
Playing Outside the Lines
Baseball, softball, basketball, lacrosse — they’re all great. But many destinations have been rolling out the welcome mat for other sports. Some of these you’ll have heard of (like Strongman and dock ...

ARTICLE Jul 01, 2026
Field Trips: These Venues Can Host a Multitude of Sports and Activities
From soccer, football and lacrosse, to rugby, Ultimate, quadball and more, rectangular sports fields can host nearly anything event owners need, while accommodating hundreds, possibly thousands, of sp...

ARTICLE Jul 01, 2026
Destinations Becoming Economic Heavy Hitters with Combat Sports
Combat sports, including boxing, wrestling and martial arts, are experiencing huge participation growth. Additionally, the reach of these disciplines is now extending into adapted sports. Combine this...

ARTICLE Jul 01, 2026
Hit the Road (and the Trail and Even the Water)
Few organized sports and recreation events are as accessible to such a broad swath of the population as running. Whether on a road or trail, or whether an athlete has the added challenges of water and...

ARTICLE Jul 01, 2026
Factors to Consider When Selecting a Host City
The selection of a host city requires the alignment of a number of forces with the priorities of the rights holder; these forces include infrastructure, financial capacity and political support. This ...

ARTICLE Jun 25, 2026
Hobby Tourism Bringing Adults to Sports Camps Designed Just for Them
While summer often finds kids heading off to camps to hone their skills in sports, a growing movement is that of adults who follow a similar path with their vacation time. Hobby tourism is drawing gro...
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