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ARTICLE Jun 01, 2026
The Sport & Social industry Association
There’s a fast-growing sector in the sports events market and it isn’t youth, although it’s made up of athletes who used to fall into that category: Adult leagues with regular programming in everythin...
ARTICLE May 31, 2026
‘Field of Dreams’ Emerging as Versatile Sports Tourism Destination
Remember when the Field of Dreams movie site was little more than a tourist destination in the middle of an Iowa cornfield? Nearly 40 years after the 1989 film starring Kevin Costner as a struggling f...
ARTICLE May 28, 2026
Flag Football Outpaces Even Beach Volleyball, Close to Championship Status
When NCAA announced that women’s flag football had received a formal recommendation to become a championship sport, the reaction was an open-mouthed stare because, well, flag was just added to the Eme...
ARTICLE May 28, 2026
Coming Soon: SDM’s 2026 Champions of Economic Impact in Sports Tourism Awards
We already know that sports tourism is a nearly $275 billion industry. We also know that everyone reading this has helped build that number. Don’t you want some recognition for your part in it? SDM is...
ARTICLE May 28, 2026
The World Cup as a Hospitality Cure-All? It’s Looking Iffier by the Day
The likelihood that the FIFA World Cup 2026 will be a cure-all for the U.S. hospitality industry, as once believed, is looking iffier by the day. From ticketing fiascos to tailgating issues and sponso...
ARTICLE May 14, 2026
College Tennis: The Endangered Species Nobody’s Acknowledging
Here we are, halfway through National Tennis Month, and the news is … bad. No fewer than 23 tennis programs across all three divisions of the NCAA have been canceled in recent weeks. The Intercollegia...
ARTICLE May 14, 2026
How Youth Events Have Led Right to “Spikes Under the Lights”
A college women’s tournaments with more than $1 million at stake. Sounds like March Madness, right? Nope, it’s Spikes Under the Lights, a college volleyball showcase, and it’s coming to AT&T Stadium ...
ARTICLE May 01, 2026
Casting Calls
With a record 19 percent of the population having participated in fishing in 2024, it’s no surprise that the fishing competition landscape continues to expand with more livestreaming, increasing prize...
ARTICLE May 01, 2026
Destinations That Go to the Head of the Class
If you’re looking for the all-American sports experience, it’s hard to turn away from all that a college town can offer, like excellent venues, plentiful accommodations, a variety of restaurants, fun,...
ARTICLE May 01, 2026
More Than a Logo on a Banner: Building a Sponsorship Program That Works
Here's something to consider: Every time a facility hosts a tournament or a destination welcomes a sporting event, local businesses are watching. They see the parking lots filling up, the restaurants ...
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