New York City Marathon Named World’s Most Valuable Marathon Brand
What’s the most valuable marathon brand? Oddly, not Boston but the New York City Marathon, according to a recent study. The event is valued at $292 mi...
Articles
From Landfill to Legacy: The Shift Every Race Needs
Sustainability in sports events has moved front and center not just as a social responsibility but as a competitive advantage. In fact, Gen Z athletes...
A “Bookend Winter” Forecast Could Help Strategically Scheduled Sports
Winter sports events that take place outdoors could see some reliably good conditions – for a change. AccuWeather® long-range experts say the best ski...
Report: Hotel Challenges in Attracting Visitors for World Cup Stays
As the 2026 World Cup approaches, the U.S. hotel sector is seeing soaring rates but also challenges from declining international travel and new visa f...
Get Your BID On: NAIA Indoor Track & Field National Championships
Want to host an event where it’s possible to get a sneak peek at the athletes in America’s talent pipeline? Here’s your chance. The NAIA is looking fo...
With Athlete Privacy a Growing Concern, Wearable Tech in the Spotlight
Wearable technology, recently listed among the top fitness trends, just might be one of the biggest privacy risks out there, say lawmakers, who would ...
Pickleball Research: Busy Courts, Heightened Interest in Tournaments
Pickleball is alive and well – and there’s a lot of emphasis on the “well” aspect (although the sport itself shows no signs of dying off so don’t worr...
Frisco: Sports City USA
Game recognizes game. Everyone has heard the expression and those who work in sports understand it. And for Frisco, Texas, the creation of the Sports ...
Equine Virus Upending Events
An outbreak of Equine Herpesvirus-1, a highly contagious and often deadly infection affecting horses, is taking a toll on competitive events. Some rod...
It’s GAME OVER for the Olympic Esports Games
Uh-oh. Sounds like it’s GAME OVER for the Olympic Esports Games. The International Olympic Committee severed its agreement with Saudi Arabia to cancel...