Inside USA Pickleball’s Event-Based Initiative to Counteract Counterfeiting
Imitation might be the sincerest form of flattery but in the sports equipment market, there’s another word for it: Counterfeiting. And pickleball, pre...
Articles
NCAA Ready to Hold Court on Floors Made to Travel
The first rounds of March Madness will take the floor next week. That means cities nationwide get to experience the transformation of indoor arenas to...
Standoffs and Let-Downs as FIFA World Cup Moves Closer
Shakespeare wrote, "The course of true love never did run smooth” and the same can be said of prep for the 2026 FIFA World Cup. One area has cut back ...
No More Backpedaling as Events and Venues Increasingly Welcome E-Bikes
While it doesn’t reach the level of divisiveness that some issues do (ahem, politics!), the subject of the presence of e-bikes in competitions and on ...
Colleges Cutting Off the Supply of Athletes to the Olympic Pipeline
Fun fact: 36 percent of Team USA in Milan/Cortina represented athletes with NCAA ties. Not so fun is the fact that colleges continue to cut the progra...
With Grant Programs and High-Profile Events, Flag Football’s Rise Continues
Nobody can dispute the rise of flag football for girls and women, and now, investors are going all in with a new grant program to help cover the cost ...
Sound Advice for Race Owners to Help Veterans and Other Athletes Avoid PTSD
The sound of gunshots, cannon booms and air horns have long been noted as triggering to combat veterans and those with sensory challenges. Until now, ...
Industry Experts Who Can Make All the Difference
One of the biggest challenges in our industry is keeping contact lists updated. As new venues open and as promotions occur, it’s important to know exa...
Mountain Highs for Peak Performance
The mountain region of the U.S. pairs dramatic landscapes with endless adventure, creating a premier sports and recreation destination. Towering peaks...
World-Class Boost: Soccer Poised for Exponential Growth This Summer
Soccer is, of course, one of the most popular sports in the world. And with North America set to host the 2026 FIFA World Cup in June and July, the sp...