Articles


Marketing
Article | June 25, 2021
Pandemic Plus Side? The Evolution of Sports Marketing   

The pandemic didn’t have many upsides but while in lockdown, organizations (both destinations and events) found time to fine-tune their marketing... More>>



PlaneTakeOff
Article | June 20, 2021
Trains, Planes, Automobiles - Even Boats - Set to See Travel This Summer   

Planes, trains and automobiles are going to get a LOT of business this summer as parents kick staycations to the curb in favor of actual travel. A... More>>



Cheer
Article | June 19, 2021
800-Team Event in Orange County Gives Athletes Something to Cheer About   

When Varsity Spirit, a major player in the cheer and dance space, made the decision to host its D2 Summit Championship, with more than 800 teams, in... More>>



AAUJrOlympicGames
Article | June 19, 2021
Up for Bid: The AAU Junior Olympic Games   

NOBODY should procrastinate on this bid. Not only is a letter of intent due on July 1 but it’s the premier domestic multi-sport event for youth.... More>>



HaywardField
Article | June 19, 2021
U.S. Olympic Trials Venues Open to Spectators   

We finally have a decision on spectators at the Olympics next month in Tokyo. Presently, the U.S. trials for many sports are hosting fans as well,... More>>



AAUVB
Article | June 18, 2021
With 56,000-Plus AAU Athletes in Orlando, Sports Tourism Roars Back   

With more than 3,400 teams and 56,000 athletes rolling into town for one tournament, Orlando has kicked 2020 to the curb. The world’s largest AAU... More>>



Map
Article | June 18, 2021
With Multiple Destinations Hosting, CONCACAF Has “Coopetition”   

While many destinations are focused on whether they will be picked as host cities for the 2026 World Cup, this summer brings a different... More>>



LifeguardChair
Article | June 18, 2021
Nationwide Lifeguard Shortage Closes Pools, Jeopardizes Swim Meets   

Cutthroat competition at Baywatch lifeguard auditions? Not in real life. A lifeguard shortage is hitting local pools hard. The combined result of not... More>>



SnapSoccer
Article | June 18, 2021
Inside Events: Snap Soccer   

Founded in 2010, Snap Soccer puts on tournaments, leagues and playdates for the U-9 to U-19 age group. Most tournaments are held in, and draw teams... More>>



Cheer
Article | June 17, 2021
Cheer and Lacrosse Recommended for Olympic Recognition   

Here’s an update you might not have been expecting: cheer is being recommended for full IOC recognition. Oh, and lacrosse too (but you probably... More>>



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