Keats McGonigal

Keats McGonigal is the Senior Vice President & Managing Director, North America. McGonigal joined The IRONMAN Group in 2007 as an intern working onsite at the IRONMAN Coeur d'Alene event near his hometown of Spokane, Wash. He would soon move into the role of race director, and after becoming a full-time employee for The IRONMAN Group in 2009, McGonigal steadily progressed, taking on further responsibilities and more complex and diverse leadership roles within the North America region. 
 

From Senior Race Director, Regional Director and his recent role as Vice President of Operations for North America, McGonigal has been critical to the overall growth and operations excellence within the North American portfolio. Parlaying his passion for racing and producing events, McGonigal has a focus on improving the athlete experience. Athletes racing at IRONMAN events across North America have already experienced improvements McGonigal and team have been working on - everything from elevated race-weekend events to new and improved swag. Some race weekend improvements include ROKA practice swims, HOKA shake out runs, dine around program, and photo ops night at the finish line. 
 

Pre-race improvements have included new and improved swag including a high-quality long sleeve finishers shirt, improved backpacks, and bike course profiles stickers. Expo improvements will include extended hours for athlete check-in, signing walls, and first timer walk throughs. Race day improvements have included Hyperice warm-up area, spectator cheer zones and a bell for first timer on the finish line.