IRONMAN might be one of the largest and most recognizable brands in the event market but that doesn’...

Florida has hosted the Super Bowl. This summer, it will host World Cup action. And year after year, ...

Some of this summer’s FIFA World Cup destinations are reporting a bump in interest from those who li...

With popularity comes scrutiny. Take pickleball. It might be the fastest-growing sport in the USA bu...

NASCAR gets a lot of love, a lot of tailgating and a lot of attention here in the USA. Formula 1, no...

Pillow Fight Championship is the world’s first professional pillow fighting league featuring athlete...

Across the country, cities have added to their inventories of venues, improved upon existing facilit...

As the 2026 World Cup approaches, the U.S. hotel sector is seeing soaring rates but also challenges ...

Want to host an event where it’s possible to get a sneak peek at the athletes in America’s talent pi...

An outbreak of Equine Herpesvirus-1, a highly contagious and often deadly infection affecting horses...