When it comes to the carbon impact of various marketing mediums on events (including sports), there’s an inclination to assume that digital and other intangible forms of advertising would have a...
From 2022 to 2025, the Central Intercollegiate Athletic Association (CIAA®) Tournament has generated $109 million in total economic impact for Baltimore while driving significant community benefits,...
In 2024, the outdoor recreation participant base grew 3% to a record 181.1 million participants, or 58.6 percent of all Americans aged 6 and older. There were significant increases in the number of...
This study, conducted in collaboration with the Outdoor Foundation, notes participation trends among various dem ographics. It also highlights ongoing challenges for the industry, including high...
New York Road Runners (NYRR) races injected nearly $1B in incremental spending into the New York City economy and the 2024 TCS New York City Marathon’s impact was close to $700 million, including...
According to this report prepared by Destination Ann Arbor, the 2024 U-M football season generated $226.7 million in direct visitor spending from attendees residing outside Washtenaw County. On...
Appalachian Trail through-hikers (defined as those traversing the entire Appalachian Trail from start to finsih) are forming life-long memories this season and, according to the latest data, leaving a...
Formula One (F1) is considered the pinnacle of motorsports racing. However, some destinations claim it is a financial burden on the local governments and private track owners who team up to fund and...
The net economic impact of the historic 2024 Cricket World Cup match between India and Pakistan is expected to exceed $78 million for the New York metropolitan region, according to new analysis from...
This report analyzes tennis participation in the United States from 1960 through 2022, as coordinated with historic matches through the years; these include the Billie Jean King vs. Bobby Riggs Match,...