In the realm of college sports, the spectators play a vital role to the overall experience of the sporting event. However are all spectators fans,... More>>

Sports are fun and playing sports can be wonderful for kids: they get a healthy workout, learn to appreciate physical fitness, and they learn other... More>>

This paper explores the various challenges marketers and sports teams have to keep fans loyal and active with their brand. It examines the impact of... More>>

Best practices to make sports marketing pay off More>>

As the Olympic Games celebrates historic achievements in gender equity, Ernst & Young launches new white paper on enhancing diversity in sports,... More>>

In the many U.S. states that rely on winter tourism, snow is currency and climate change is expected to contribute to warmer winters, reduced... More>>

In May 2011, the Knight Commission announced a new initiative to fund research on policy issues in college sports. The program was intended to... More>>

The glorious uncertainty of sport and the honesty and upright image of athletes are popular and motivational values that risk being undermined unless... More>>

This report offers an overview of the business and economic landscape of intercollegiate athletics, with a particular focus on the Football Bowl... More>>