White Papers

This is the first mapping of Global running participation. The analysis covers 107.9 million race results from more than 70 thousand events from 1986 to 2018. This is by far the largest study of race...

In 2018, the sports industry in greater Los Angeles generated considerable economic activity by adding $6.2 billion in economic output and supporting nearly 40,000 jobs with a total labor income of...

It is well known that physical exercise can promote individuals' healthy lifestyles and physical condition, and many research studies have been done to investigate the motives and benefits of youth...

What sports will be in? What will tie in with current travel offerings? The American Society of Sports Medicine's Annual Survey of Fitness Trends provides some clues as to what will grow in the coming...

The Women’s Running 2018 Audience Study offers a wealth of market research on America’s fast-growing audience of women runners.

Do sign-up apps actually help generate increased registration for sports events? This report uses RunSignup’s registration data from the past four years to generate transparent statistics, identify...

Recreational fishing has a significant economic impact on communities throughout the U.S. But what does that really mean? The American Sportfishing Association (ASA) teamed up with Southwick...

In this, the largest marathon study of recreational runners ever conducted, researchers compiled a total of 3.5 million marathon records from around the world. The information researched included 196...

The U.S. Fish and Wildlife Services has released a survey of 2016 activity with an emphasis on fishing, hunting and wildlife recreation.

eSports is continuing to accelerate, growing not just in participants but in the economy it has created, including media rights, venues and the economic impact of professionally organized eSports...