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ARTICLE Jun 01, 2026
The Sport & Social industry Association
There’s a fast-growing sector in the sports events market and it isn’t youth, although it’s made up of athletes who used to fall into that category: Adult leagues with regular programming in everythin...
ARTICLE May 28, 2026
Coming Soon: SDM’s 2026 Champions of Economic Impact in Sports Tourism Awards
We already know that sports tourism is a nearly $275 billion industry. We also know that everyone reading this has helped build that number. Don’t you want some recognition for your part in it? SDM is...
ARTICLE Apr 02, 2026
Earlier, Wetter Spring Wreaks Havoc on Western Winter Sports Events
Late winter at Western ski resorts is generally filled with events designed to make the most of the last few weeks of snow. Some are competitive and others are recreational but they all aim to boost e...
ARTICLE Mar 01, 2026
Mountain Highs for Peak Performance
The mountain region of the U.S. pairs dramatic landscapes with endless adventure, creating a premier sports and recreation destination. Towering peaks, iconic national parks and wide-open spaces suppo...
ARTICLE Jan 15, 2026
With Younger Athletes and More Females, Triathlon Enters a New Era
IRONMAN might be one of the largest and most recognizable brands in the event market but that doesn’t mean it’s static. The organization closed out the year with a report showing the number of athlete...
ARTICLE Jan 08, 2026
California Destination Institutes Pickleball Ban. What’s Next?
With popularity comes scrutiny. Take pickleball. It might be the fastest-growing sport in the USA but not everyone is a fan. Carmel-by-the-Sea on the California coast has become the first city in the ...
ARTICLE Jan 01, 2026
Another Path to Success
Across the country, cities have added to their inventories of venues, improved upon existing facilities and partnered with colleges and universities to gain new leverage in an increasingly competitive...
ARTICLE Nov 22, 2025
Equine Virus Upending Events
An outbreak of Equine Herpesvirus-1, a highly contagious and often deadly infection affecting horses, is taking a toll on competitive events. Some rodeos have been cancelled and others have moved to e...
ARTICLE Nov 06, 2025
Will Rebooted Treasure Hunt Lead People Outdoors or Just into Trouble?
Hey, rescue crews: Just when you thought you were safe from treasure hunters, it turns out you weren’t. Two new hunts have been announced, one in the Sierra Nevadas and one, well, somewhere in the Ame...
ARTICLE Sep 01, 2025
IRONMAN
The IRONMAN Triathlon is a branded event that includes a 2.4-mile swim, a 112-mile bicycle ride and a marathon 26.2-mile run completed in that order, for a total of 140.6 miles. Since its first event ...
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