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Mary Helen Sprecher

Sports Destination Management


Mary Helen Sprecher

Mary Helen Sprecher is the managing editor of Sports Destination Management. She has been a technical writer for more than 25 years with the American Sports Builders Association (ASBA), the national association of designers, builders and suppliers of materials for athletic facilities, and as such, has written for a variety of magazines in the sports and fitness industry. Sprecher has written on various topics relating to sports facility design, construction and supply, as well as sports medicine and health issues.

Previously, she was a full-time newspaper reporter in Baltimore, Maryland and has been an instructor in the College of Graduate and Continuing Studies at Goucher College, where she taught meeting and event planning courses.


Article | May 15, 2019
March Madness: Kicking Cheerleaders and Band off the Plane while VIPs Ride Free   

By: Mary Helen Sprecher

March Madness has a new meaning. Public outrage followed a newspaper report that Michigan State took its cheer squad and band off a flight to Final...more >>


Article | May 15, 2019
Happy Together? Joint Memberships May Boost Participation   

By: Mary Helen Sprecher

The news landed like a one-two punch. First came news of a burned-out pro runner who had found a new calling in triathlon. Next up, the announcement...more >>


Article | May 15, 2019
Theme Runs, Mud Runs Losing Ground in New Survey   

By: Mary Helen Sprecher

After several years of a strong uptick driven by participation in non-traditional runs (themed fun runs, obstacles races and others), the sport of...more >>


Article | May 15, 2019
NFL, on the Trail of a Younger Audience, Drafts Fortnite   

By: Mary Helen Sprecher

Fortnite continues its march into mainstream sports. Just last month, it was part of the in-event entertainment at the NFL Draft, where Twitch...more >>


Article | May 15, 2019
Antitrust Lawsuit Could Mean Governing Bodies Can't be the Only Event Owners   

By: Mary Helen Sprecher

It's being called a David and Goliath battle - and David already has the successful precedent. Three international-level swimmers have filed an...more >>


Article | May 1, 2019
New NCAA Plan Has Huge Ramifications for Sports Business   

By: Mary Helen Sprecher

While it doesn’t spell it out, the NCAA’s strategic plan to improve its women’s basketball program in all three divisions isn’t something the...more >>


Article | May 1, 2019
Inside Events: United States Angling Confederation   

By: Mary Helen Sprecher

With widespread participation and media attention – and an attempt at IOC recognition in the works – fishing is riding a wave of popularity. Meet...more >>


Article | May 1, 2019
A New Health Concern for Event Owners: ‘The CrossFit Disease’   

By: Mary Helen Sprecher

Event owners – who already know the importance of following concussion protocols and who are already on edge about unvaccinated athletes – now...more >>


Article | May 1, 2019
Are Homeschooled Students and Teams the New Market for Event Owners?   

By: Mary Helen Sprecher

Some obvious takeaways from recent developments in Texas: The first is that contacting your state lawmakers works. But the second is something event...more >>


Article | May 1, 2019
Will Churchill Downs Improvements Mean a Bigger Economic Finish?   

By: Mary Helen Sprecher

Hats. Horses. Juleps. Some things are iconic at the Kentucky Derby. But some things have also changed – home improvements, as it were, that are...more >>


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