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Mary Helen Sprecher

Sports Destination Management


Mary Helen Sprecher

Mary Helen Sprecher is the managing editor of Sports Destination Management. She has been a technical writer for more than 25 years with the American Sports Builders Association (ASBA), the national association of designers, builders and suppliers of materials for athletic facilities, and as such, has written for a variety of magazines in the sports and fitness industry. Sprecher has written on various topics relating to sports facility design, construction and supply, as well as sports medicine and health issues.

Previously, she was a full-time newspaper reporter in Baltimore, Maryland and has been an instructor in the College of Graduate and Continuing Studies at Goucher College, where she taught meeting and event planning courses.


Article | December 13, 2017
Cheer Vaults into the International Spotlight via Winter Olympics   

By: Mary Helen Sprecher

When Team USA competes this winter in PyeongChang, expect there to be some additional some new vocal support outside of the parents, friends and the...more >>


Article | December 13, 2017
Holiday-Themed Events are Raking in the Dough, Dough, Dough   

By: Mary Helen Sprecher

Your belief (or lack thereof) in Santa isn’t going to change this: December is the most wonderful time of the year for sports business. Winter...more >>


Article | December 13, 2017
Inside Events: Chanukah Run-a-Latke 5K   

By: Mary Helen Sprecher

Reindeer runs. Santa 5Ks. Jingle bell jogs. There aren’t many sports events for those without a Christmas tree. Enter the Chanukah Run-a-Latke 5K....more >>


Article | November 29, 2017
With a Retired Soccer Pro’s Admission of Memory Loss, Heading Takes Another Hit   

By: Mary Helen Sprecher

The issue of heading in soccer, which divided youth sports last year, just took another hit and it’s a hard one. Retired English soccer star Alan...more >>


Article | November 29, 2017
Inside Events: American Cornhole Association   

By: Mary Helen Sprecher

Chances are, if you’ve been to a tailgate, a cookout or a trade show, you’ve seen cornhole. The sport itself is proliferating across the U.S.,...more >>


Article | November 29, 2017
Skijoring: The Niche Sport You Never Met Could Be the Revenue Stream You’ve Always Dreamed Of   

By: Mary Helen Sprecher

To the initiated, skijoring sounds bizarre. An activity in which a skier is pulled by a galloping horse at high speeds through obstacles, it’s been...more >>


Article | November 29, 2017
One Year Later: Fire-Ravaged Tennessee Destinations Have Message of Hope for California   

By: Mary Helen Sprecher

As residents and business owners take stock of the fire damage to California’s wine country, a sports destination in Eastern Tennessee is watching...more >>


Article | November 29, 2017
New Fitness Report is Treasure Map for Planners in 2018   

By: Mary Helen Sprecher

It’s not often planners and destinations are handed a road map of what sports are going to be big in the coming year. The American College of...more >>


Article | November 29, 2017
Social Studies: Sports Event Venues with Bars and More Should Tell Planners Where to Look   

By: Mary Helen Sprecher

Ever since the ancient Greek athletes ran, wrestled and then headed out for ouzo, socializing has been part of sports. Proof of that dynamic is the...more >>


Article | November 20, 2017
2017 CHAMPIONS OF ECONOMIC IMPACT IN SPORTS TOURISM   

By: Mary Helen Sprecher

Sports Destination Management is proud to announce the 2017 “Champions of Economic Impact in Sports Tourism.” The nominees this year were...more >>


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