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ARTICLE Mar 01, 2026
The Game Plan for When the World Comes to the USA’s Doorstep
In June, the world comes to the USA’s doorstep to watch the biggest event FIFA has put on to date: The World Cup. And it is big, with 48 teams playing 104 matches in 16 host cities across three countr...
ARTICLE Mar 01, 2026
Vibrant and Growing, Senior Games Continue to Evolve
The National Senior Games Association continues to promote health and wellness at all ages, and to provide avenues for healthy, social competition in cities that have become known as great sports cent...
ARTICLE Mar 01, 2026
Come On In. The Water’s Fine
When Los Angeles hosts the Summer Games, swimming and diving, just like figure skating and ice dancing at the Winter Games, will dominate media coverage. That always results in a bounce in participati...
ARTICLE Mar 01, 2026
World-Class Boost: Soccer Poised for Exponential Growth This Summer
Soccer is, of course, one of the most popular sports in the world. And with North America set to host the 2026 FIFA World Cup in June and July, the sport is looking to get a continued boost in the U.S...
ARTICLE Mar 01, 2026
Community Partnerships Help Deliver the Win
Successfully leveraging community partnerships for sports events comes down to craftsmanship and forethought. One of the best examples of a good program is Olympic Partners (TOP) Program, created in r...
ARTICLE Mar 01, 2026
Driving Forces: Destinations Put Golf Events on the Right Course
The good news continues for golf. The National Golf Foundation reports that 48.1 million Americans aged 6 and up participated in golf in 2025, with the fastest-growing groups being youths, females and...
ARTICLE Mar 01, 2026
Industry Experts Who Can Make All the Difference
One of the biggest challenges in our industry is keeping contact lists updated. As new venues open and as promotions occur, it’s important to know exactly who we need to call in any given destination....
ARTICLE Feb 05, 2026
Padel’s Growth Needs to be Tempered with Responsibility, Say Experts
Much has been written about padel, heralded as the next big court sport. But there’s a downside and owners need to pay attention. Two men were killed and a third sustained catastrophic injuries while ...
ARTICLE Feb 05, 2026
Abandoned Boats Continue to Impact Tournament Waterways
Here’s an indicator of how serious the problem of abandoned and derelict boats, which can impact water sports events, has become: It’s getting its own conference. The BoatUS Foundation’s Turning the T...
ARTICLE Jan 15, 2026
With Younger Athletes and More Females, Triathlon Enters a New Era
IRONMAN might be one of the largest and most recognizable brands in the event market but that doesn’t mean it’s static. The organization closed out the year with a report showing the number of athlete...
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