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ARTICLE Mar 01, 2026
Come On In. The Water’s Fine
When Los Angeles hosts the Summer Games, swimming and diving, just like figure skating and ice dancing at the Winter Games, will dominate media coverage. That always results in a bounce in participati...
ARTICLE Mar 01, 2026
World-Class Boost: Soccer Poised for Exponential Growth This Summer
Soccer is, of course, one of the most popular sports in the world. And with North America set to host the 2026 FIFA World Cup in June and July, the sport is looking to get a continued boost in the U.S...
ARTICLE Mar 01, 2026
Industry Experts Who Can Make All the Difference
One of the biggest challenges in our industry is keeping contact lists updated. As new venues open and as promotions occur, it’s important to know exactly who we need to call in any given destination....
ARTICLE Feb 05, 2026
Padel’s Growth Needs to be Tempered with Responsibility, Say Experts
Much has been written about padel, heralded as the next big court sport. But there’s a downside and owners need to pay attention. Two men were killed and a third sustained catastrophic injuries while ...
ARTICLE Jan 15, 2026
With Younger Athletes and More Females, Triathlon Enters a New Era
IRONMAN might be one of the largest and most recognizable brands in the event market but that doesn’t mean it’s static. The organization closed out the year with a report showing the number of athlete...
ARTICLE Jan 08, 2026
Florida Eyes a Spot at the Bidding Table for the 2040 Summer Olympics
Florida has hosted the Super Bowl. This summer, it will host World Cup action. And year after year, it’s one of the epicenters of spring training for Major League Baseball. So what’s the next goal? We...
ARTICLE Jan 08, 2026
Some World Cup Cities Already Seeing Spikes in Tourist Interest
Some of this summer’s FIFA World Cup destinations are reporting a bump in interest from those who like to travel for sports. Kansas City, Missouri and Houston, in particular, have seen spikes not only...
ARTICLE Jan 08, 2026
California Destination Institutes Pickleball Ban. What’s Next?
With popularity comes scrutiny. Take pickleball. It might be the fastest-growing sport in the USA but not everyone is a fan. Carmel-by-the-Sea on the California coast has become the first city in the ...
ARTICLE Jan 08, 2026
The Next Generation of F1 Stars Lining Up on USA's Go-Kart Tracks
NASCAR gets a lot of love, a lot of tailgating and a lot of attention here in the USA. Formula 1, not so much; many races have struggled to survive, even in sports destinations. But the discipline has...
ARTICLE Jan 08, 2026
Pillow Fight Championship
Pillow Fight Championship is the world’s first professional pillow fighting league featuring athletes engaging in intense, fast-paced and all ages-friendly combat. It has been credited as being a safe...
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