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With Younger Athletes and More Females, Triathlon Enters a New Era
ARTICLE Jan 15, 2026

With Younger Athletes and More Females, Triathlon Enters a New Era

IRONMAN might be one of the largest and most recognizable brands in the event market but that doesn’t mean it’s static. The organization closed out the year with a report showing the number of athlete...
t least two World Cup host cities — Houston and Kansas City, Mo. — have seen spikes not only in traveler interest but also in bookings.
ARTICLE Jan 08, 2026

Some World Cup Cities Already Seeing Spikes in Tourist Interest

Some of this summer’s FIFA World Cup destinations are reporting a bump in interest from those who like to travel for sports. Kansas City, Missouri and Houston, in particular, have seen spikes not only...
California Destination Institutes Pickleball Ban. What’s Next?
ARTICLE Jan 08, 2026

California Destination Institutes Pickleball Ban. What’s Next?

With popularity comes scrutiny. Take pickleball. It might be the fastest-growing sport in the USA but not everyone is a fan. Carmel-by-the-Sea on the California coast has become the first city in the ...
The Next Generation of F1 Stars Lining Up on Go-Kart Tracks Nationwide
ARTICLE Jan 08, 2026

The Next Generation of F1 Stars Lining Up on USA's Go-Kart Tracks

NASCAR gets a lot of love, a lot of tailgating and a lot of attention here in the USA. Formula 1, not so much; many races have struggled to survive, even in sports destinations. But the discipline has...
Inside Events: Pillow Fight Championship
ARTICLE Jan 08, 2026

Pillow Fight Championship

Pillow Fight Championship is the world’s first professional pillow fighting league featuring athletes engaging in intense, fast-paced and all ages-friendly combat. It has been credited for being a saf...
Florida Eyes a Spot at the Bidding Table for the 2040 Summer Olympics
ARTICLE Jan 08, 2026

Florida Eyes a Spot at the Bidding Table for the 2040 Summer Olympics

Florida has hosted the Super Bowl. This summer, it will host World Cup action. And year after year, it’s one of the epicenters of spring training for Major League Baseball. So what’s the next goal? We...
Another Path to Success
ARTICLE Jan 01, 2026

Another Path to Success

Across the country, cities have added to their inventories of venues, improved upon existing facilities and partnered with colleges and universities to gain new leverage in an increasingly competitive...
Report: Hotel Challenges in Attracting Visitors for World Cup Stays
ARTICLE Dec 04, 2025

Report: Hotel Challenges in Attracting Visitors for World Cup Stays

As the 2026 World Cup approaches, the U.S. hotel sector is seeing soaring rates but also challenges from declining international travel and new visa fees. Hotel occupancy remains low as many fans wait...
Get Your BID On: NAIA Indoor Track & Field National Championships
ARTICLE Dec 04, 2025

Get Your BID On: NAIA Indoor Track & Field National Championships

Want to host an event where it’s possible to get a sneak peek at the athletes in America’s talent pipeline? Here’s your chance. The NAIA is looking for a host for its 2027 and 2028 Indoor Track & Fiel...
Equine Virus Upending Events
ARTICLE Nov 22, 2025

Equine Virus Upending Events

An outbreak of Equine Herpesvirus-1, a highly contagious and often deadly infection affecting horses, is taking a toll on competitive events. Some rodeos have been cancelled and others have moved to e...

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With Younger Athletes and More Females, Triathlon Enters a New Era

With Younger Athletes and More Females, Triathlon Enters a New Era

Article Jan 15, 2026

IRONMAN might be one of the largest and most recognizable brands in the event market but that doesn’t mean it’s static. The organization closed out th...

California Destination Institutes Pickleball Ban. What’s Next?
California Destination Institutes Pickleball Ban. What’s Next?
Article Jan 08, 2026
The Next Generation of F1 Stars Lining Up on Go-Kart Tracks Nationwide
The Next Generation of F1 Stars Lining Up on USA's Go-Kart Tracks
Article Jan 08, 2026
Inside Events: Pillow Fight Championship
Pillow Fight Championship
Article Jan 08, 2026
Florida Eyes a Spot at the Bidding Table for the 2040 Summer Olympics
Florida Eyes a Spot at the Bidding Table for the 2040 Summer Olympics
Article Jan 08, 2026
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Sports Business