Articles

Want to Honor America’s 250th Birthday with Sports Tie-Ins? Start Now

Want to Honor America’s 250th Birthday with Sports Tie-Ins? Start Now

Baby boomers (and older members of Gen X), recall America’s bicentennial in 1976, as well as all the hype around it. These days, many of those people ...

Florida Eyes a Spot at the Bidding Table for the 2040 Summer Olympics

Florida Eyes a Spot at the Bidding Table for the 2040 Summer Olympics

Florida has hosted the Super Bowl. This summer, it will host World Cup action. And year after year, it’s one of the epicenters of spring training for ...

Adult New Year’s Resolutions Could Bring More Involvement in Sports

Adult New Year’s Resolutions Could Bring More Involvement in Sports

While New Year’s resolutions often involve losing weight or exercising more, here’s an interesting twist that could help the sports event industry: A ...

t least two World Cup host cities — Houston and Kansas City, Mo. — have seen spikes not only in traveler interest but also in bookings.

Some World Cup Cities Already Seeing Spikes in Tourist Interest

Some of this summer’s FIFA World Cup destinations are reporting a bump in interest from those who like to travel for sports. Kansas City, Missouri and...

Social Media Strategy for Small Sports Organizations and Events

Social Media Strategy for Small Sports Organizations and Events

How much do you know about archery? Maybe you’re aware that it took a huge spike after the release of the Hunger Games movies. Maybe you also know tha...

Destinations are Increasingly Accommodating the Adaptive Sports and Recreation Markets

Ready, Willing and Able to Accommodate

Nationwide, destinations, rights holders and event owners are tapping into local resources like hospitals, universities and nonprofit organizations to...

Swag to Riches

Swag to Riches: The Benefit of Having the Right Promotional Items

It’s a rare sports event where an athlete doesn’t walk away with something, whether that is a T-shirt, a water bottle or a pair of socks Even a hat or...

Amateur Esports Part of Gaming’s Infrastructure

Amateur Esports Part of Gaming’s Infrastructure

More esports tournaments are being held than ever, and with an increasing number of colleges offering not only esports teams but majors that allow gam...

Running USA

Running USA

Jay Holder recently left the top post at Running USA and moved to another running-related position, as USA Track & Field’s Chief Content and Communica...

Crafting the RFP That Gets Results

Crafting the RFP That Gets Results

A Request for Proposal (RFP), widely used throughout sports tourism to site and select vendors for events, is an important undertaking. Whether a nati...