Articles

App

The World of the Mobile Apps for Sports and Events

The use of apps for sports events is a trend that is not going away. Increasingly, athletes, their families, press and spectators are turning to their...

Football: An Update from NAIA

Football: An Update from NAIA

Of all the sports to be presented this fall, few have received the ink football has. The NAIA continues to explore the boundaries as well as the newes...

Pickleball Continues Its Rally

Pickleball Continues Its Rally

The sport of pickleball continues to expand throughout the country, and the world. The latest research from the Sports & Fitness Industry Association ...

Horseplay: Multiple Disciplines Boost Equestrian Events’ Popularity

Horseplay: Multiple Disciplines Boost Equestrian Events’ Popularity

For more than a century, American equestrian athletes have represented the U.S. in international competition, claiming medals in the Olympics, Pan Ame...

Event Merchandising in the COVID-19 Age

Event Merchandising in the COVID-19 Age

One of the biggest and most well-loved marketing techniques for sports event has long been branded merchandise, from T-shirts to hats to socks and med...

Tennis Bounces Back

Tennis Bounces Back

When sports all but shut down this past spring, tennis bounced back faster than most, as players realized that the physical distancing inherent in the...

Reimagining Triathlon: A Campaign to Reposition a Brand

Reimagining Triathlon: A Campaign to Reposition a Brand

Sometimes, keeping a longtime favorite event appealing means reimagining and repositioning it. That is what USA Triathlon did with its “The Power With...

In the Heartland, Sports Thrive

In the Heartland, Sports Thrive

Sports loyalty runs deep in the Midwest, where professional and college teams are considered family. The Heartland is also known for friendliness, sce...

Navigating Hotels for your Teams

Navigating Hotels for your Teams

Once you’ve decided upon the city where your event is going to be held (and of course, the venue to host it), the next step in the process is securing...

The Big Dig: Volleyball Continues its Spike

The Big Dig: Volleyball Continues its Spike

On hardwood, in the sand and on the grass, volleyball has continued its upward curve, resonating particularly with female players. The sport showed ex...