May/June 2026

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Sports Destination Management Magazine

Magazine cover titled

Sports have evolved quite a bit since the ancient Greeks wrestled, raced and risked it all for a laurel wreath. The original organizers of those Olympics could never have foreseen things like sponsorship or stay-to-play policies, nor could they have imagined the technology that would go into the design and construction of sports facilities in centuries to come. This issue of the magazine studies not just the facilities that host sports but the issues that drive the industry’s continued evolution. 

In this issue

Sports & Fitness Industry Association

BY: Bonnie McLaughlin

The Sports & Fitness Industry Association (SFIA) is the trade association for sporting goods and fitness brands, manufacturers, retailers, governing bodies and sports leagues in the industry. It tracks a great deal of information on trends within the industry, which present excellent resources for those in the sports event business. Learn more here. more....