March/April 2026

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Sports Destination Management Magazine

Cover of Sports Destination Management magazine showcasing a soccer player in action, highlighting athleticism and competitive spirit.

As I looked over this issue, something jumped out at me. The industry has long faced many problems mentioned in these pages, but every time we cover them, it seems we look at them through a different prism. Sometimes, it’s because of the person who is writing about the issue. Sometimes, our advancements and problem-solving abilities are due to changes in the technology available. Often, it’s a combination of factors. As you flip through this issue, I hope you’ll find new ideas and viewpoints that can help move our industry forward.

In this issue

Come On In. The Water’s Fine

BY: Michael Popke

When Los Angeles hosts the Summer Games, swimming and diving, just like figure skating and ice dancing at the Winter Games, will dominate media coverage. That always results in a bounce in participation - something event owners and rights holders count on and look forward to. Here are eight destinations ready to make waves in advance of Los Angeles. more....