March/April 2026

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Sports Destination Management Magazine

Cover of Sports Destination Management magazine showcasing a soccer player in action, highlighting athleticism and competitive spirit.

As I looked over this issue, something jumped out at me. The industry has been long faced many problems mentioned in these pages but every time we cover them, it seems we look at them through a different prism. Sometimes, it’s because of the person who is writing about the issue. Sometimes, our advancements and problem-solving abilities are due to changes in the technology available. Often, it’s a combination of factors. As you flip through this issue, I hope you’ll find new ideas and viewpoints that can help move our industry forward.

In this issue

The Game Plan for When the World Comes to the USA’s Doorstep

BY: Mary Helen Sprecher

In June, the world comes to the USA’s doorstep to watch the biggest event FIFA has put on to date: The World Cup. And it is big, with 48 teams playing 104 matches in 16 host cities across three countries (a first for FIFA) before the final whistle blows on July 19. Here’s an inside look at the numbers, the timeline, the events and the postgame. more....