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  • It’s one of the oldest sports in the world and it’s still popular today; in fact, outdoor track & field consistently ranks among the most popular high school sports. For girls, it’s No. 1; for boys it’s No. 2. And sports tourism officials around the country have taken note.

    At Full Speed

    Article May 01, 2026 | By: Michael Popke

    It’s one of the oldest sports in the world and it’s still popular today; in fact, outdoor track and ...

  • Baseball has been a top driver, with more than 18.2 million Americans ages six and up participating in the sport in 2025, a 5.5 percent increase from the previous year and an increase of 17.7 percent over the last three years.

    Walk-Off Wins for Traveling Teams

    Article May 01, 2026 | By: Peter Francesconi

    Participation in team sports in the U.S. has continued to increase, according to the most recent dat...

  • Where Can Fans Tailgate for the World Cup? Find Out Here: Sponsor Names Scrubbed from Venues, Transit Prices Soar as Tournament Nears

    Where Can Fans Tailgate for the World Cup? Find Out Here

    Article Apr 30, 2026 | By: Mary Helen Sprecher

    The World Cup is set to bring star power and drama, much of which has played out before the first at...

  • As World Cup Nears, Scammers Kick Off Efforts to Target Unwitting Travelers

    As World Cup Nears, Scammers Kick Off Efforts to Target Unwitting Travelers

    Article Apr 16, 2026 | By: Vilius Kardelis

    With only months remaining until the World Cup takes the field, interest is at an all-time high. Unf...

  • No More Backpedaling as Events and Venues Increasingly Welcome E-Bikes

    No More Backpedaling as Events and Venues Increasingly Welcome E-Bikes

    Article Mar 05, 2026 | By: Mary Helen Sprecher

    While it doesn’t reach the level of divisiveness that some issues do (ahem, politics!), the subject ...

  • Spend some time here getting to know everyone so that when your season really gets hopping, you’ll know exactly who to call.

    Industry Experts Who Can Make All the Difference

    Article Mar 01, 2026 | By: Mary Helen Sprecher

    One of the biggest challenges in our industry is keeping contact lists updated. As new venues open a...

  • In June, the world comes to the USA’s doorstep to watch the biggest event FIFA has put on to date: The World Cup.

    The Game Plan for When the World Comes to the USA’s Doorstep

    Article Mar 01, 2026 | By: Mary Helen Sprecher

    In June, the world comes to the USA’s doorstep to watch the biggest event FIFA has put on to date: T...

  • t least two World Cup host cities — Houston and Kansas City, Mo. — have seen spikes not only in traveler interest but also in bookings.

    Some World Cup Cities Already Seeing Spikes in Tourist Interest

    Article Jan 08, 2026 | By: Michael Popke

    Some of this summer’s FIFA World Cup destinations are reporting a bump in interest from those who li...

  • Report: Hotel Challenges in Attracting Visitors for World Cup Stays

    Report: Hotel Challenges in Attracting Visitors for World Cup Stays

    Article Dec 04, 2025 | By: Staff Member, OysterLink

    As the 2026 World Cup approaches, the U.S. hotel sector is seeing soaring rates but also challenges ...

  • Following Health Incidents, Cold Plunges Could be in Hot Water

    Following Health Incidents, Cold Plunges Could be in Hot Water

    Article Nov 20, 2025 | By: Mary Helen Sprecher

    Are cold plunges in hot water? Maybe. In Illinois, a bill is closer to becoming law; if passed, fitn...

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