Articles

Developing an App: A Case Study from USA Triathlon

Developing an App: A Case Study from USA Triathlon

USA Triathlon, the National Governing Body for the sport of triathlon, rolled out a mobile app in April of 2017. The interactive app, available via fr...

Leading the Way for Youth and High School Football

Leading the Way for Youth and High School Football

The sport of football continues its evolution, and USA Football, a member of the U.S. Olympic Committee and the sport’s national governing body, is at...

Played on Three Surfaces, Played by All Ages

Played on Three Surfaces, Played by All Ages

Thanks to the Olympics, interest in volleyball remains strong. That it can played anywhere, from a grassy backyard to a gymnasium to a sandy beach, is...

Moving the Needle in the Sports Tourism Marketplace

Moving the Needle in the Sports Tourism Marketplace

Say the word, “champion,” to an athlete or fan, and they immediately think about the competitor on the field, the victor in a tournament, the player o...

Merchandising and Branding Your Event

Merchandising and Branding Your Event

Branding and merchandising any product can be a challenge, but it can be particularly daunting when you find yourself with a huge sports event space, ...

Recurring Events: Continuing the Discussion

Recurring Events: Continuing the Discussion

Last year, we discussed the benefits of recurring events, and some best practices for crafting events that would return to a destination on a regular ...

Horse Country

Horse Country

The classic image of rider and horse clearing a fence in a steeplechase. The roar of a Sunday afternoon crowd as a cowboy charges out of the chute ato...

USA Surfing

USA Surfing

USA Surfing is the National Governing Body for the sport of surfing in America. The sport will be featured for the first time in the Tokyo summer Olym...

World Beach Games in San Diego Shrinking in Scope, Budget

World Beach Games in San Diego Shrinking in Scope, Budget

The World Beach Games, originally scheduled for San Diego in 2017, were bumped to 2019. Now, organizers are saying it will be a smaller event, with fe...

Sports Seen as Key to Recovery of Reputation, Tourism in Las Vegas Following Shooting

Sports Seen as Key to Recovery of Reputation, Tourism in Las Vegas Following Shooting

Las Vegas was home to exactly zero professional sports teams 18 months ago. Today, with at least three leagues placing franchises in the city, sports ...