SDM Contributor

Print
Greg Weiss

Greg Weiss

Greg Weiss has been the president of the Adrienne Weiss Corporation (AWC) since 2003, being a part of the creative team and the copywriting. He is also the cofounder of FUIR, LLC, an entertainment-focused mobile app company and Upside Edibles, a sweets company located in California. Greg co-authored the book Brand Buzz: 3 Breakthrough Secrets for Building a Winning Brand and has spoken about branding at Chicago’s tech startup hub 1871, the University of Chicago Booth School of Business and at Kellogg School of Management.
gweiss@aweisscorp.com


Article | November 9, 2018
Merchandising: How to Create the Brand that Sells Your Event   

By: Greg Weiss

Branding is the same regardless of whether you are selling a shoe, restaurant, not-for-profit or sporting event - branding is storytelling. One of...more >>


Article | November 20, 2017
Merchandising and Branding Your Event   

By: Greg Weiss

Branding and merchandising any product can be a challenge, but it can be particularly daunting when you find yourself with a huge sports event space,...more >>


Print

Subscribe to SDM