Indiana’s $75M Youth Sports Complex Heading for Bankruptcy
We’ve all heard ‘If you build it, they will come.’ Unfortunately, the youth sports market has bought into that, with cities in a veritable arms race t...
Articles
Skijoring: The Niche Sport You Never Met Could Be the Revenue Stream You’ve Always Dreamed Of
To the initiated, skijoring sounds bizarre. An activity in which a skier is pulled by a galloping horse at high speeds through obstacles, it’s been ca...
Why is Road Running Losing Pace?
What is slowing down the road running industry? A combination of rising fees, competition from nontraditional events (hello, novelty runs and obstacle...
Parkour Moves Closer to Olympic Status, But Controversy Remains
Will parkour be in Paris for the 2024 Olympic Games? Organizers hope so. Unfortunately, the organizers are the root of the problem, specifically, the ...
Inside Events: American Cornhole Association
Chances are, if you’ve been to a tailgate, a cookout or a trade show, you’ve seen cornhole. The sport itself is proliferating across the U.S., with pr...
New Fitness Report is Treasure Map for Planners in 2018
It’s not often planners and destinations are handed a road map of what sports are going to be big in the coming year. The American College of Sports M...
Moving the Needle in the Sports Tourism Marketplace
Say the word, “champion,” to an athlete or fan, and they immediately think about the competitor on the field, the victor in a tournament, the player o...
Merchandising and Branding Your Event
Branding and merchandising any product can be a challenge, but it can be particularly daunting when you find yourself with a huge sports event space, ...
Recurring Events: Continuing the Discussion
Last year, we discussed the benefits of recurring events, and some best practices for crafting events that would return to a destination on a regular ...
Horse Country
The classic image of rider and horse clearing a fence in a steeplechase. The roar of a Sunday afternoon crowd as a cowboy charges out of the chute ato...