Exaggerator Tripped Up the Crown: Is Belmont the Irrelevant Stakes?
Does Kentucky Derby winner Nyquist’s status as an also-ran at the Preakness mean Belmont has become the Irrelevant Stakes? Yes and no are neck-and-nec...
Articles
College Rugby Raises Profile Through Skillful Social Media Marketing
Rugby takes the world stage at the summer Olympics, but its profile has been growing on the U.S. college scene, mainly because of the skillful use of ...
Nevada Gaming Policy Committee Discusses Opportunities in eSports
Horse racing. Professional sports leagues. ESports? Gambling is evolving and there’s no place that depends on those trends like Las Vegas. So it shoul...
Street Illegal: Black Market Sales of Race Numbers Plaguing Events
The world of sports business is already well aware of the black market and the problems it can cause. In mid-May, however, another problem came to lig...
Zika Virus Remains a Threat so Why Haven’t We Heard Anything?
Zika hasn’t gone away. It’s not in remission. It hasn’t been defeated. It’s still very much alive and well, and at the forefront of athletes’ minds, p...
How Bradenton Area Survived the Late Cancellation of Spring Football
The cancellation of Major League Football, the upstart spring league that would have kicked off in April, upset athletes. It didn’t surprise those who...
Inside Events: NCAA National Collegiate Beach Volleyball Championship
The inaugural NCAA National Collegiate Beach Volleyball Championship in Gulf Shores, Alabama, exceeded all expectations. But it wouldn’t have been the...
The Gap Year: What it Can Mean to Owner of Sports Events
Up until recently, the Gap was just a store in the mall. Now, thanks to Malia Obama, it has come to symbolize a growing trend among high school senior...
New Run Tracker Promotion Gets Runners’ Eyes on the Prize
A new promotion that allows runners to create visual routes that might be exchanged for the prizes those routes resemble has the ad world buzzing and ...
VR Marketing of Sports Destinations: Replacing Trade Shows, Fam Trips?
What happens in Vegas stays in virtual reality, apparently. When Las Vegas instituted virtual reality (VR) tours to help lure potential vacationers, t...