January/February 2026

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Sports Destination Management Magazine

Young athlete in a racing wheelchair, exuding determination, participates in an outdoor event. The magazine cover highlights adaptive sports.

One of the best changes to any motto in sports was made, oddly, by the International Olympic Committee, an organization that prizes tradition. The original slogan, in Latin, was Citius, Altius, Fortius, ("Faster, Higher, Stronger"), adopted all the back in 1894. In 2021, the IOC changed the motto of the Games to Citius, Altius, Fortius – Communiter. The last word meant “Together,” making the new motto “Faster, Higher, Stronger – Together.” Sports, even at the amateur level, should follow this philosophy. And that’s  a good New Year’s resolution.

In this issue

Social Media Strategy for Small Sports Organizations and Events

BY: Teresa Johnson

How much do you know about archery? Maybe you’re aware that it took a huge spike after the release of the Hunger Games movies. Maybe you also know that it’s an Olympic and Paralympic sport. And you know these things because as a small sport with a limited budget, archery has used social media to raise its profile. Here’s how you can do the same. more....