January/February 2026

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Sports Destination Management Magazine

Young athlete in a racing wheelchair, exuding determination, participates in an outdoor event. The magazine cover highlights adaptive sports.

One of the best changes to any motto in sports was made, oddly, by the International Olympic Committee, an organization that prizes tradition. The original slogan, in Latin, was Citius, Altius, Fortius, ("Faster, Higher, Stronger"), adopted all the back in 1894. In 2021, the IOC changed the motto of the Games to Citius, Altius, Fortius – Communiter. The last word meant “Together,” making the new motto “Faster, Higher, Stronger – Together.” Sports, even at the amateur level, should follow this philosophy. And that’s  a good New Year’s resolution.

In this issue

Swag to Riches: The Benefit of Having the Right Promotional Items

BY: Josh Ellis

It’s a rare sports event where an athlete doesn’t walk away with something, whether that is a T-shirt, a water bottle or a pair of socks Even a hat or a string backpack can be a part of the experience. However, over the years, those souvenirs have changed, according to the Promotional Products Association International. Here are some insights. more....

  Clipboard
1
Social Media Strategy for Small Sports Organizations and Events
  Executive Insights
1
Running USA
  Industry Leadership
1
Another Path to Success
  Multi-Sport Multi-Discipline Review
1
Ready, Willing and Able to Accommodate
  Perspectives
1
Crafting the RFP That Gets Results
  Regional Focus
1
Taking the Market by Storm
  Service Solutions
1
Swag to Riches: The Benefit of Having the Right Promotional Items
  Sports Facilities
1
In the Zone: Basketball Bringing Destinations Nothing But Net
  Sports Landscape
1
Slide Rules
  Sports Outlook
1
Amateur Esports Part of Gaming’s Infrastructure