January/February 2026

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Sports Destination Management Magazine

Young athlete in a racing wheelchair, exuding determination, participates in an outdoor event. The magazine cover highlights adaptive sports.

One of the best changes to any motto in sports was made, oddly, by the International Olympic Committee, an organization that prizes tradition. The original slogan, in Latin, was Citius, Altius, Fortius, ("Faster, Higher, Stronger"), adopted all the back in 1894. In 2021, the IOC changed the motto of the Games to Citius, Altius, Fortius – Communiter. The last word meant “Together,” making the new motto “Faster, Higher, Stronger – Together.” Sports, even at the amateur level, should follow this philosophy. And that’s  a good New Year’s resolution.

In this issue

Running USA

BY: Jay Holder

Jay Holder recently left the top post at Running USA and moved to another running-related position, as USA Track & Field’s Chief Content and Communications Officer. While at Running USA, Holder led the development of a comprehensive strategic plan and welcomed a vibrant group of new members and sponsors. Here are his insights into current trends. more....