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Michael Popke

Michael Popke

Michael Popke is an award-winning journalist with 25 years of professional experience in print and digital media. For 15 years, he was managing editor of Athletic Business, the leading business-to-business magazine and website for athletic, fitness and recreation professionals. He also has coached baseball, basketball and softball, worked as a USA Swimming stroke-and-turn official and is an avid high school sports and aquatics safety supporter. Michael owns Two Lakes Media Group and lives in the Madison, Wisconsin, area.


Article | November 16, 2016
Cycling Tourism Rolling Right Along   

By: Michael Popke

Bicycle tourism is on the rise, and destinations need to be ready. The market is strong. In fact, one organization includes 100-plus organizations...more >>


Article | November 2, 2016
Teams Take Financial Risk by Mocking NFL’s Tightened Social Media Policy   

By: Michael Popke

The NFL, having done all it can to dial back the concern over concussions, has apparently turned its attention to social media, and is trying to do...more >>


Article | November 2, 2016
Planners Say Politics Play Role in Site Selection   

By: Michael Popke

Earlier this year, before the presidential campaign became the hot mess it is now, Sports Destination Management posted an online poll asking whether...more >>


Article | November 2, 2016
Could Nationwide Decline in Sports Officials Affect Tournaments?   

By: Michael Popke

Google “referee shortage,” and you’ll come up with page after page of news articles written this fall about communities all over the country...more >>


Article | November 2, 2016
Is Cleveland the Most Exciting Sports Town in America?   

By: Michael Popke

Ohio might be the most exciting state sports-wise right now, but Cleveland might just be the most exciting sports town in the U.S. After all, you...more >>


Article | November 2, 2016
Clay Pigeon Shooting Competitions Hit the Mark   

By: Michael Popke

Clay pigeon shooting (and gun sports in general) are hitting the mark with high school students in Minnesota, and it’s a trend that is being...more >>


Article | November 2, 2016
Luxury Suite Business Evolves to Fit Companies’ Needs   

By: Michael Popke

Remember the recession? It seems many businesses, including real estate companies, insurance firms, law firms and others, are doing their best to...more >>


Article | October 19, 2016
More Than 2 Million U.S. Kids Play Rugby? Who Knew?   

By: Michael Popke

Rugby is gaining popularity in the United States faster than football. What’s really amazing? Rugby is one of the few tackling sports in which...more >>


Article | October 19, 2016
eSports Grows to Estimated $600 Million, Dives into Travel Market   

By: Michael Popke

These days, eSports represent big crowds, big arenas and big money. Don’t believe us? Consider that in late July, Twitter livestreamed its first...more >>


Article | October 19, 2016
Dronies vs. Selfies: The Latest Way for Runners to Capture Race Day   

By: Michael Popke

In 2013, “selfie” was the Oxford Dictionary’s word of the year. Given the rise of its use in sports events, “dronie” might be the one in...more >>


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