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Michael Popke

Michael Popke

Michael Popke is an award-winning journalist with 25 years of professional experience in print and digital media. For 15 years, he was managing editor of Athletic Business, the leading business-to-business magazine and website for athletic, fitness and recreation professionals. He also has coached baseball, basketball and softball, worked as a USA Swimming stroke-and-turn official and is an avid high school sports and aquatics safety supporter. Michael owns Two Lakes Media Group and lives in the Madison, Wisconsin, area.


Article | February 22, 2017
Outdoor Companies Fight for Freedom of Public Lands   

By: Michael Popke

Last month, manufacturers of outdoor apparel and equipment made their continued participation in the twice-a-year Outdoor Retailer trade show in Salt...more >>


Article | February 22, 2017
Post-Olympics Rio: Bills Due, Venues Empty   

By: Michael Popke

We’ve all heard about former Olympic venues, once basking in glory, now left abandoned and decaying. It appears the latest city to fall into that...more >>


Article | February 22, 2017
NFL, NBA Take Stance Against Proposed Texas ‘Bathroom Bill’   

By: Michael Popke

Super Bowl LI might have been the last time the NFL brings football’s biggest game to Texas, given the fact that 15 Lone Star State senators have...more >>


Article | February 8, 2017
USA Football to Test Major Safety Changes   

By: Michael Popke

Days before Super Bowl LI kicked off, and amid declining player participation and increasing safety concerns, USA Football announced radical changes...more >>


Article | February 8, 2017
Sports World Reacts to Trump’s Travel Ban   

By: Michael Popke

Shortly after taking office, Donald Trump issued executive orders banning entry into the United States from seven majority Muslim countries: Iran,...more >>


Article | February 8, 2017
Big Ten Universities Now Compete in Televised eSports Leagues   

By: Michael Popke

It’s no secret eSports is exploding. The $600 million global industry boasts its own professional league and is even vying for Olympic status. Now...more >>


Article | February 8, 2017
When Domed Structures Are No Match for Mother Nature   

By: Michael Popke

We’re into the season of ice and snow (no kidding), and it’s driving sports events indoors in many areas of the U.S. But what happens when domes...more >>


Article | February 8, 2017
Fan Festivals See High Demand from Corporate Sponsors   

By: Michael Popke

Sports festivals used to be an adjunct to competitions. Now, they seem to be the main attraction. No matter which sport, these events draw families,...more >>


Article | February 8, 2017
By the Numbers: Travel Bookings for Baseball Hall of Fame’s Induction Weekend   

By: Michael Popke

With the 2017 class set at the National Baseball Hall of Fame in Cooperstown (Jeff Bagwell, Tim Raines, Ivan Rodriguez, John Schuerholz and Bud...more >>


Case study | February 1, 2017
Sioux Falls: Bringing the Athletes (and Spectators)   

By: Michael Popke

If you bring a soccer, basketball, softball or volleyball tournament to Sioux Falls, South Dakota, your event won’t just be something to fill a...more >>


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