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Michael Popke

Michael Popke

Michael Popke is an award-winning journalist with 25 years of professional experience in print and digital media. For 15 years, he was managing editor of Athletic Business, the leading business-to-business magazine and website for athletic, fitness and recreation professionals. He also has coached baseball, basketball and softball, worked as a USA Swimming stroke-and-turn official and is an avid high school sports and aquatics safety supporter. Michael owns Two Lakes Media Group and lives in the Madison, Wisconsin, area.


Article | October 5, 2016
U.S. King of the Ski Mountain, Beats France for First Time Since 2011-12   

By: Michael Popke

The snow must go on for sports events to succeed, and a lack of precipitation in the Alps and Pyrenees has worked in the U.S.’s favor, giving this...more >>


Article | October 5, 2016
Women’s Roller Derby International Playoffs Skate Through U.S. Cities   

By: Michael Popke

The longtime grassroots sport of women’s roller derby has quietly been building a new generation of fans. Now, it’s gathering even more momentum...more >>


Article | October 5, 2016
What Do Millennial Athletes Really Want? Event Owners Can Find Out   

By: Michael Popke

Millennials are the crowd that owners and rights-holders for sports events seem to be chasing. They’re young, they're busy, they’re savvy to...more >>


Article | September 27, 2016
On the Waterfront   

By: Michael Popke

Mention the term, ‘water sports,’ and many event planners think of swimming, diving, synchronized swimming and water polo. Not that there’s...more >>


Case study | September 27, 2016
Tri-Cities, Washington: A Desert Region in the Pacific Northwest   

By: Michael Popke

A dry desert region in the Pacific Northwest? Get ready for the Tri-Cities region of Washington State to shift your paradigm. The cities of...more >>


Article | September 21, 2016
Pop Warner Association in New Jersey Plans a Comeback   

By: Michael Popke

In New Jersey, the Pop Warner football association that canceled its season after losing many players to flag football (thanks, or more likely, no...more >>


Article | September 21, 2016
Atlanta First to Market Subscription App for Sports Tickets   

By: Michael Popke

Sports tickets? Yeah, there’s an app for that. Atlanta, Georgia, became the first market in the country to offer a subscription-based sports ticket...more >>


Article | September 21, 2016
Rockford Revived a Wacky Tradition and 20,000 People Showed Up   

By: Michael Popke

Whatever floats your boat, particularly in Rockford, Illinois, where a homegrown raft race raised $9,000 and brought in nearly 20,000 spectators to...more >>


Article | September 21, 2016
Adventure Travelers Seeking More Destinations   

By: Michael Popke

The next wave of sports travel might be destination hiking, cycling, kayaking and more, according to studies. In other words, the journey is as...more >>


Article | September 21, 2016
Corporate Sponsorships May Spearhead Golf’s Resurgence   

By: Michael Popke

Zika might scare golfers, but nothing scares golf sponsors. Worldwide spending on golf is expected to total $1.82 billion in 2016, up 5.1% from 2015,...more >>


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