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Michael Popke

Michael Popke

Michael Popke is an award-winning journalist with 25 years of professional experience in print and digital media. For 15 years, he was managing editor of Athletic Business, the leading business-to-business magazine and website for athletic, fitness and recreation professionals. He also has coached baseball, basketball and softball, worked as a USA Swimming stroke-and-turn official and is an avid high school sports and aquatics safety supporter. Michael owns Two Lakes Media Group and lives in the Madison, Wisconsin, area.


Case study | March 3, 2016
Bryan College Station, Texas: A Reputation for Cooperation   

By: Michael Popke

When the convention and visitors bureau for Bryan College Station changed its name to Bryan College Station Sports + Events, it was not because of...more >>


Article | March 2, 2016
Just Add Water - Organizations and Venues Combine Efforts to Make Big Splashes in Aquatics-Based Sports Tourism   

By: Michael Popke

As swimming and diving events proliferate nationwide, sports tourism officials around the country are recognizing the long-term benefits of...more >>


Case study | January 27, 2016
Greensboro, North Carolina: ‘Tournament Town’ Evolves   

By: Michael Popke

Greensboro, North Carolina, is called “Tournament Town” for many reasons. The ACC is headquartered here, and the Greensboro Coliseum has hosted...more >>


Article | December 28, 2015
Basketball: Traveling Widely   

By: Michael Popke

With March Madness lurking, basketball is going to be on everyone’s radar for the next few months. But beyond brackets, there’s a whole science...more >>


Article | November 4, 2015
Volleyball Spiking to New Heights   

By: Michael Popke

Volleyball, according to CVBs and sports commissions, is a sure-bet sport. In any Olympic cycle, it’s one of the most closely watched events....more >>


Case study | November 3, 2015
Lincoln Emerges as the ‘Big Little City’ That Could   

By: Michael Popke

A well-kept secret? Not anymore. Lincoln, Nebraska, is emerging as a world-class destination when it comes to hosting sports. The wide variety of...more >>


Article | August 25, 2015
Flying High: Communities are Capitalizing on their Strengths to Grow Gymnastics Events   

By: Michael Popke

To keep gymnastics events flying high, cities across the U.S. have gotten creative. Whether it means creating and investing in new events, forming...more >>


Article | June 17, 2015
Hitting the Road - Marathons, Triathlons and Novelty Runs Co-Exist, Making Running a Truly Universal Activity   

By: Michael Popke

The landscape of running and road sports continues to evolve, with a new trends (color runs, obstacle races, etc.) gaining a foothold.


Article | April 29, 2015
Running Skills: More Cities are Partnering with Facilities, Coaches and Clubs to Promote Finish-Line Destinations   

By: Michael Popke

It’s the oldest sport in the world, but track & field isn’t resting on its laurels. Its athletes are constantly evolving, and destinations have...more >>


Case study | April 29, 2015
Sports Central: Known For Many Sports, this OKC Suburb Also Embraces the Paralympic Movement   

By: Michael Popke

Soccer, swimming and golf are popular in Edmond, but this Oklahoma City suburb also is setting a new standard for serving athletes with physical...more >>


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