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Michael Popke

Michael Popke

Michael Popke is an award-winning journalist with 25 years of professional experience in print and digital media. For 15 years, he was managing editor of Athletic Business, the leading business-to-business magazine and website for athletic, fitness and recreation professionals. He also has coached baseball, basketball and softball, worked as a USA Swimming stroke-and-turn official and is an avid high school sports and aquatics safety supporter. Michael owns Two Lakes Media Group and lives in the Madison, Wisconsin, area.


Article | September 21, 2016
Adventure Travelers Seeking More Destinations   

By: Michael Popke

The next wave of sports travel might be destination hiking, cycling, kayaking and more, according to studies. In other words, the journey is as...more >>


Article | September 21, 2016
Corporate Sponsorships May Spearhead Golf’s Resurgence   

By: Michael Popke

Zika might scare golfers, but nothing scares golf sponsors. Worldwide spending on golf is expected to total $1.82 billion in 2016, up 5.1% from 2015,...more >>


Article | September 21, 2016
New Association Formed to Help Plan LGBT Events   

By: Michael Popke

In an attempt to better integrate the lesbian, gay, bisexual and transgender community into event planning strategies in cities around the country,...more >>


Case study | September 16, 2016
Oklahoma City, Oklahoma - Capital Improvements Make Oklahoma’s Capitol City a Major Midwest Destination   

By: Michael Popke

Oklahoma City is a capital destination for sports and as such, it has made some capital improvements to increase its already excellent athletic...more >>


Article | September 7, 2016
Fewer NFL Preseason Games on Tap in 2017?   

By: Michael Popke

On Sunday, NFL regular season opens. One topic of conversation the past four weeks has been whether such a long preseason is necessary. Or even safe....more >>


Article | September 7, 2016
New Jersey Pop Warner Football Association Throws Flag, Cancels Season   

By: Michael Popke

When numbers fall in youth football because of parents' concerns over concussions, it might be expected. But when a Pop Warner Association league...more >>


Article | September 7, 2016
The Olympics: What Next After Rio?   

By: Michael Popke

The Olympics ended in Rio not with a bang from terrorists or mosquitoes, but with this surprising piece of data: Millennials watched a ton of...more >>


Article | August 24, 2016
Historic Use of Instant Replay Takes Place at U.S. Soccer Game   

By: Michael Popke

In a sign that soccer might not only be gaining a stronger foothold in the United States but also advancing the game beyond traditional rules, the...more >>


Article | August 24, 2016
New Georgia State Research Center to Study Connection Between Cities and Sports   

By: Michael Popke

Every sports tourism professional thinks the connections between his or her city and its sports teams are powerful ones. Now, the new Sport and Urban...more >>


Article | August 24, 2016
Rio Olympics Fail to Medal in Social Media   

By: Michael Popke

The IOC already was off to bad start after issuing four pages of restrictive social media, blogging and online guidelines to athletes and commercial...more >>


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