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Michael Popke

Michael Popke

Michael Popke is an award-winning journalist with 25 years of professional experience in print and digital media. For 15 years, he was managing editor of Athletic Business, the leading business-to-business magazine and website for athletic, fitness and recreation professionals. He also has coached baseball, basketball and softball, worked as a USA Swimming stroke-and-turn official and is an avid high school sports and aquatics safety supporter. Michael owns Two Lakes Media Group and lives in the Madison, Wisconsin, area.


Article | November 30, 2016
Travel Agents Team with Athletes to Market Destinations, Events   

By: Michael Popke

The destination marathon, one of the hottest trends in sports travel, is on the radar of savvy travel agents these days. And if planners of...more >>


Article | November 30, 2016
How to Succeed in eSports? Follow the Pro Model   

By: Michael Popke

If you want to succeed in eSports, how do you go about proving it’s a real sport? Easy: you act like a real sport. Overwatch, the popular...more >>


Article | November 30, 2016
It's Official: The 'Greenest Stadium on Earth' is Going Up   

By: Michael Popke

There is earth-friendly construction, there’s green building and then there’s this: The British National League soccer team in Nailsworth,...more >>


Article | November 17, 2016
Saddle Up   

By: Michael Popke

The summer Games in Rio showcased equestrian sports, with the FEI’s “two hearts” social media campaign celebrating the relationship between...more >>


Case study | November 17, 2016
Speedway Village Helps Lincoln Diversify   

By: Michael Popke

Lincoln, Nebraska, is no stranger to growth, and with its newest venue, the Speedway Village Sports Complex, it’s once again making people take...more >>


Article | November 16, 2016
Will the Oakland Raiders Move to Las Vegas? It’s Not a Sure Bet   

By: Michael Popke

It’s not a sure bet the Oakland Raiders will relocate to Las Vegas. Despite securing funding for a stadium in Nevada and receiving the governor’s...more >>


Article | November 16, 2016
Threat of Terrorism Boosting Security, Risk-Management at Marathons   

By: Michael Popke

It’s no secret that security at sports events has gotten tighter, and the Boston Marathon bombing in 2013 has resulted in increased police presence...more >>


Article | November 16, 2016
Sideline Safety Concerns Grow After Recent Death   

By: Michael Popke

It happens every season. Athletes crash into officials, coaching staff and even spectators who are crowding onto the sidelines. The question of...more >>


Article | November 16, 2016
More High-Profile Soccer Tourneys Could Be Coming to America   

By: Michael Popke

The U.S. hosted Copa Centenario, hopes to host the World Cup and has showcased plenty of La Liga action. So maybe it shouldn’t come as any surprise...more >>


Article | November 16, 2016
Can eSports Attain Olympic Status?   

By: Michael Popke

It was only a matter of time. One of the hottest segments of the travel market is eSports, and more facilities are ramping up their bids on events. ...more >>


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