The World Cup as a Biennial Event Is FIFA’s Goal…But Not Everyone’s
There’s no doubt the World Cup is a cash cow for the host; however, some organizations, including UE...
Michael Popke is an award-winning journalist with more than 35 years of professional experience in print and digital media. For 14 years, he was managing editor of Athletic Business, a magazine and website for athletic, fitness and recreation professionals. He also has coached baseball, basketball and softball, volunteered as a USA Swimming stroke-and-turn official and is an avid aquatics safety supporter. Michael, who also has a novel on submission with publishers, owns Two Lakes Media Group and lives in the Madison, Wisconsin area. michael@twolakesmedia.com
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