Cheer & Dance | Sports Destination Management

Introducing the 2019 Champions of Economic Impact in Sports Tourism

Article Nov 01, 2019 | By: Mary Helen Sprecher

The legendary coach, Pat Summitt, said it best: “Teamwork is what makes common people capable of unc...

U.S. Back at the Bidding Table for Another Global Multi-Sport Event

Article Oct 30, 2019 | By: Mary Helen Sprecher

Long before the lights go on in L.A. to host the Olympics, the U.S. is hoping it’ll have another big...

PSA Paints Football as Being as Dangerous to Kids as Letting them Smoke

Article Oct 30, 2019 | By: Michael Popke

A public service announcement, aimed at keeping youth athletes out of tackle football, compares the ...

Varsity Spirit Announces Multiyear Partnership With Memphis Grizzlies

News Sep 16, 2019

Varsity Spirit announced a partnership with the Memphis Grizzlies, to be the Official Outfitter of the Grizzlies Dance Team, the Grizz Girls.

New Homes for Away Teams

Article Sep 04, 2019 | By: Mary Helen Sprecher

The continued evolution of sports venues – updates to surfaces, lighting, security and amenities – a...

Adapted, Unified Sports are Trending Up: Are Event Owners Responding?

Article Sep 04, 2019 | By: Mary Helen Sprecher

Sports event owners who have not yet created special categories for individuals and teams with disab...

Inside Events: Drum Corps International

Article Sep 04, 2019 | By: Mary Helen Sprecher

Known as Marching Music’s Major League, Drum Corps International has been hosting a competitive summ...

Tucson Emerges as Major Destination for Sports and Fun in the Sun

Destination Spotlights Sep 04, 2019

Tucson, a city of about 530,000 residents in Southern Arizona and located in the heart of the Sonoran Desert, was expected to host 50 sporting events during the 2018-19 fiscal year. And it's not surpr...

High School Sports Are Down. Are Travel Sports to Blame?

Article Sep 04, 2019 | By: Mary Helen Sprecher

The news that participation is down in high school sports isn’t a shock. The real question is whethe...

Virginia Beach Is For Lovers…of Sports

Destination Spotlights Sep 03, 2019

Located in the Coastal Virginia Region where the Atlantic Ocean and the Chesapeake Bay meet, Virginia Beach, Virginia, is consistently ranked among the best beach destinations in the U.S. And (no surp...