The future of basketball gaming is here: SWISH XR debuted XR Hooper, the first commercial extended reality (XR) basketball experience, as part of Evermore’s Bay Games at Evermore Resort.

The marathon immediately follows The Running Event (TRE), the run conference and expo, held in San Antonio on December 2-4, 2025.

The new additions build on the company’s existing portfolio, which includes major events such as the TCS London Marathon, the AJC Peachtree Road Race, and Ragnar Events.