Sports Business News

The NFHS is proud to announce a new partnership with Horace Mann Insurance, a leading provider of insurance and financial services tailored to educators.

Horace Mann Named Official and Exclusive Educators Insurance Partner of the NFHS

The NFHS is proud to announce a new partnership with Horace Mann Insurance, a leading provider of insurance and financial services tailored to educators.

CWD Named Official Saddle for Longines FEI Jumping World Cup™ Final 2026 in Fort Worth

CWD Named Official Saddle for Longines FEI Jumping World Cup™ Final 2026 in Fort Worth

CWD, a high-range, made-to-measure saddle maker dedicated to the rider’s sporting performances, has been named the Official Saddle for the Longines FEI Jumping World Cup™ Final 2026 to be held in Fort...

USTA And Ralph Lauren Announce Continuation Of Partnership

USTA And Ralph Lauren Announce Continuation Of Partnership

The USTA and Ralph Lauren announced a six-year renewal of their partnership that will see Ralph Lauren serve as the Official Outfitter of the US Open through 2032.

The NFHS is proud to announce a new three-year partnership with BATS-TOI, naming the company the “Official Wrestling Headgear Partner of the NFHS.”

NFHS Announces Three-Year Partnership with BATS-TOI as Official Wrestling Headgear Partner

The NFHS is proud to announce a new three-year partnership with BATS-TOI, naming the company the “Official Wrestling Headgear Partner of the NFHS.”

The United States Para-Equestrian Association (USPEA) is proud to announce the recipients of the 2025 Hope Hand Memorial Equine Travel Grants

USPEA Awards Hope Hand Memorial Equine Travel Grants for Festival of Champions

The United States Para-Equestrian Association (USPEA) is proud to announce the recipients of the 2025 Hope Hand Memorial Equine Travel Grants.

CCM will continue as the official equipment supplier for the American Hockey League (AHL).

CCM and American Hockey League Extend Partnership

CCM will continue as the official equipment supplier for the American Hockey League (AHL).

Wilson Sporting Goods and the United States Specialty Sports Association (USSSA) announced the renewal of their national agreement

Wilson, USSSA Renew Partnership

Wilson Sporting Goods and the United States Specialty Sports Association (USSSA) announced the renewal of their national agreement.

Since 2016, the Research team of the National Recreation and Park Association (NRPA) has conducted this yearly survey to better understand how people connect with parks and recreation across the United States.

NRPA Releases Engagement with Parks Report

Since 2016, the Research team of the National Recreation and Park Association (NRPA) has conducted this yearly survey to better understand how people connect with parks and recreation across the Unite...

Sporting events in West Michigan generated $83.5 million in economic impact

Sporting events in West Michigan generated $83.5 million in economic impact

The West Michigan Sports Commission (WMSC) reported that youth/amateur sports tourism generated $83.5 million in estimated economic impact1 for the region in 2025 through 105 hosted events.

The FIS Freeride World Tour by Peak Performance (FWT) is proud to announce the extension and expansion of its longstanding partnership with the Rossignol Group.

The Rossignol Group expands long-term partnership with Freeride World Tour

The FIS Freeride World Tour by Peak Performance (FWT) is proud to announce the extension and expansion of its longstanding partnership with the Rossignol Group.