Sports Business News

PerfectGame

TOP Chops Becomes Official Beef Jerky Partner of Perfect Game

Perfect Game announced TOP Chops Beef Jerky has joined Perfect Game's growing family of national sponsors.

VisitSaltLake

Visit Salt Lake Announces Rebrand, New Focus

Visit Salt Lake (VSL), in partnership with Salt Lake County Mayor Jenny Wilson, launched a new brand that will serve all of Salt Lake.

LG

LG Business Solutions USA Renews Sponsorship with Battle Academy

LG Business Solutions USA announced the renewal of its sponsorship of the collegiate esports multi-game tournament series, Battle Academy, after a highly successful first season in 2020 that saw multi...

SFIA

SFIA and SBRnet Create Strategic Partnership

SFIA has partnered with SBRnet, the academic community’s leading provider of data for sports business and sports marketing students.

Varsity

Jené Elzie Joins Varsity Brands Board Of Directors

Varsity Brands, the market leader in sport, spirit and achievement, announced the election of Jené Elzie to its Board of Directors.

SFA

Town of Pecos City Selects Sports Facilities Companies as Operating Partner for Regional Sports Complex

Pecos City’s vision of becoming an elite baseball destination will come to fruition as they prepare to open their new facility, Cyclone Ballparks.

USA_Pickleball

USA Pickleball Announces Exclusive Partnership with Acacia Sports as the Official Footwear Partner

USA Pickleball, the national governing body for the sport of pickleball in America, announces Acacia Sports as the Official Footwear partner.

Varsity

Edwina Payne Joins Varsity Brands As Chief Information Officer

Varsity Brands announced that 25-year technology veteran Edwina Payne has joined the Company as Chief Information Officer.

PGATOUR

Charles Schwab Extends Title Sponsorship of the Charles Schwab Challenge Through 2026

The PGA TOUR and the Charles Schwab Corporation noted an extension of the title sponsorship for the Charles Schwab Challenge.

USA_Bobsled

Olympic Medalist Curt Tomasevicz Hired as USABS Director of Sports Performance

USA Bobsled/ Skeleton announced two-time Olympic medalist Curt Tomasevicz as Director of Sports Performance, beginning immediately.