Yamaha Signs Multi-Year Deal To Sponsor Bassmaster Tournament Trail
B.A.S.S. and Yamaha have inked a new agreement expanding their longstanding partnership for four more years.
Sports Business News
Red Barn Healthcare and Athletica Sport Systems Inc. Announce Partnership
Red Barn Healthcare and Athletica Sport Systems Inc. are bringing cleaning and disinfection tools to ice arenas in North America.
Intercollegiate Tennis Association Announces PlaySight Partnership Extension
PlaySight will be recognized as an Official Live Streaming Partner of the ITA.
U.S. Polo Debuts Sustainability Initiative
U.S. Polo Association is offering a sneak peek into USPA Life, the brand's long-term sustainability program, through a global product initiative.
Frabill Signs as Official Landing Net of MLF BIG5
Frabill, provider of high-quality fishing products, has partnered as the Official Landing Net of the MLF BIG5 for the 2021 season.
VISIT Milwaukee Debuts Sports Milwaukee
VISIT Milwaukee has unveiled the logo for Sports Milwaukee, a new division to market the city as an ideal destination for sports events.
Ed Passino Selected to Lead NFHS-NFL Partnership Aimed at Growing High School Football
Ed Passino has been selected to lead the new partnership between the NFHS and the NFL to grow the sport at the high school level.
Hurricane Group and the UCI Extend Partnership to 2028
Hurricane Group and the Union Cycliste Internationale announced they have signed a new collaboration agreement until 2028.
A.R.E. Renews Partnership with Major League Fishing
Major League Fishing announced that A.R.E. Truck Caps has signed on as the presenting sponsor of the 2021 Toyota Series.
Fokken Nuts joins USA Bobsled/Skeleton as Official Supplier
USA Bobsled/Skeleton (USABS) announced today that Fokken Nuts has signed as an Official Supplier to the team.