The Spirit Industry: Off the Sidelines and into the Spotlight
Cheer has cemented its place as one of the most popular group sports in the U.S. It remains firmly in the top ten among high school sports, and all-st...
Articles
How to Add a New Generation to the Industry? Start with Good Intern Programs
Internship programs can offer great opportunities for college students, and even high school students, to learn job positions within the sports touris...
Competition, Culture and Climate for the Win
The Southeast has a culture all its own, with its rich history influencing the region’s distinctive arts, entertainment and cuisine. Its ideal climate...
Hit the Road
In 2022, two-thirds of runners surveyed by Running USA indicated they planned to increase their participation in running events over the next 12 month...
Inside Events: 5v5 Soccer
5v5 Soccer offers soccer events in small-sided formats that are designed to give players more touches on the ball, as well as a better enjoyment of th...
Exhibit A: A Successful Trade Show
Trade shows and expos are perhaps one of the most popular add-ons to any sports event. In addition to giving vendors exposure to a guaranteed populati...
Packing A Punch
Combat sports had a good year. Martial arts, MMA, boxing and wrestling all posted participation gains in 2022. A growing cadre of females is helping t...
MLB Teams Opening Youth Sports Training Centers
It’s a long road (and a long shot) from youth baseball to the big leagues but some teams are trying to shorten the distance between those two points b...
What’s Trending? Naked Sports, from Road Races to Pickleball
It’s summer, and while that generally means the ability to go without socks (or without shoes entirely), there’s also a demand for sports that don’t r...
Going Down for the Third Time: Three Years of Lifeguard Shortages
The lifeguard is going down for the third time. Three summers after the pandemic stopped training and created a domino effect of lifesaving labor shor...