Articles

Harnessing Social Media for Events and Destinations

Think Beyond the Like Button

Social media provides a cost-effect means of promotion for a rights holder, event owner or venue manager. As part of a comprehensive marketing campaig...

Illinois: Rockford

Sports Landscapes Designed by Mother Nature

In the arms race to build new sports venues, it’s easy to forget that one of the best landscape and design entities is Mother Nature herself, who has ...

Round Rock TX | Photo Courtesy of Round Rock CVB

Steeped in History, Lacrosse Looks to Make Its Move in the U.S.

Lacrosse is considered the oldest organized sport in North America, with its origins going back to the 12th century when it was played by Indigenous p...

Photo © Ruth Peterkin | Dreamstime.com

The Spirit Industry: Off the Sidelines and into the Spotlight

Cheer has cemented its place as one of the most popular group sports in the U.S. It remains firmly in the top ten among high school sports, and all-st...

Photo © Joe Sohm | Dreamstime.com

How to Add a New Generation to the Industry? Start with Good Intern Programs

Internship programs can offer great opportunities for college students, and even high school students, to learn job positions within the sports touris...

© Igor Mojzes | Dreamstime.com

Competition, Culture and Climate for the Win

The Southeast has a culture all its own, with its rich history influencing the region’s distinctive arts, entertainment and cuisine. Its ideal climate...

Asheville, NC | Photo by Gran Fondo Asheville

Hit the Road

In 2022, two-thirds of runners surveyed by Running USA indicated they planned to increase their participation in running events over the next 12 month...

Naked Sports

What’s Trending? Naked Sports, from Road Races to Pickleball

It’s summer, and while that generally means the ability to go without socks (or without shoes entirely), there’s also a demand for sports that don’t r...

MLB Teams Opening Youth Sports Training Centers

MLB Teams Opening Youth Sports Training Centers

It’s a long road (and a long shot) from youth baseball to the big leagues but some teams are trying to shorten the distance between those two points b...

Lighting of Sports Venues Remains Biggest Hot Button in Growth

Lighting of Sports Venues Remains Biggest Hot Button in Growth

We’ve heard plenty of complaints about noise pollution and parking problems caused by sports facilities in neighborhoods. But one of the hottest hot b...