Most sports enthusiasts bring along a carload, or even busload, to each event. Along with their very...

Tiger Woods. Vijay Singh. Michelle Wie. Joe Average. Guess who you're planning a golf tournament for...

For more than a decade, the marketing dollars adjusted for inflation spent on traditional media such...

You hear it everywhere you go these days. At the sporting goods store, ballparks, arenas and concess...

An interview with Betty Otter-Nickerson, COO of LIVESTRONG.

As an event planner you are always looking to get the most benefits for your athletes, spectators an...