Sports Business News

The United States Tennis Association and Lavazza announced a multi-year agreement as the exclusive coffee of the US Open Tennis.

Castle Rock Research Corporation has entered into an agreement with the NFHS as a Corporate Partner.

Pop Warner Little Scholars, Inc., has announced an agreement with Shock Doctor® Sports and their Cutters glove brand.

National Senior Games Association announced Wilson as Official Game Ball sponsor for the largest multi-sport event in the world for seniors.

The USOC has announced the formation of an independent advisory council to guide the launch of the United States Center for Safe Sport.

USA Table Tennis has signed a comprehensive partnership with PepPod to become the "Official Nutritional Energy Drink of USATT."

The Board of directors of the West Michigan Sports Commission (WMSC) elected Deb Kay as the non-profit’s new chair.

B.A.S.S. announced a multiyear partnership with A.R.E. Accessories, manufacturer of truck caps and tonneau covers.

USA Canoe/Kayak has formed a new partnership with the American Canoe Association, with ACA's exec taking over USA Canoe/Kayak.

Adidas announced the launch of Adidas Confirmed, a first-of-its-kind sneaker reservation app to change the way the industry goes to market.